Matt Berringer Headshot

Director of Sales and Marketing

Matt Berringer

I work with our awesome teams to drive new leads, close new business, and keep our customers happy.

Articles by Matt Berringer
How to Create a Digital Catalog

Marketing and media are in a constant state of flux. As new technologies develop and different outlets of media...

Enterprise Marketing With Content Experiences

The marketing world is becoming more internet-based every day, causing enterprises to shift their traditional marketing approaches to fit...

Digital Gameday Programs are a Home Run for Teams and Fans Alike

With baseball season nearly upon us (at least in the Minors!), we wanted to share a quick post highlighting...

14 Stats That Show It’s Past Time for Brands to Ditch the PDF

We hear it all the time, “We care about customer experience but…” What follows is usually a justification for...

Three Ways Lead Magnets Could Be Hurting Your Brand – And How to Fix Them

Lead magnets are an essential part of many inbound marketing programs. Just more than half of marketers report using...

Accessibility Options for nxtbook Have Arrived

Content that is accessible can help people with or without disabilities engage more actively with your message and brand....

Responsive Content from a PDF? Yes, Please! Article View is Here for nxtbook

It’s no secret that mobile users are an increasingly larger slice of web traffic. In fact, according to Statista.com,...

Nxtbook vs. Other Options

Want to elevate your branded content experiences? There are many options to choose from. Here’s a look at how...

How to Create an Online Magazine in 10 Steps

Digital publishing represents a massive opportunity for traditional publishers and marketers alike. We’ve been in the information age for...

Creating a Great Fan Experience in 2022

Walt Disney started the trend of pixie dust and magical immersive experiences in the 1950s with the construction of...

How to Create Digital Content for Enterprise Marketing Campaigns 

Famous marketers like Seth Godin, Neil Patel and Tim Ferriss understand one key to enterprise marketing: digital content. Content...

How to Use SEO in Digital Publishing

Search engine optimization (SEO) is the future of digital publishing, and sometimes it feels like entering the upside-down digital...

Animation in Digital Magazines 

Humans love to engage with content, and now you can create interactive magazines with animation. People have been fascinated...

Leverage Your Product Catalogs in Social Media

E-commerce and social media are merging to become overlapping industries. The story of Mark Zuckerberg in the critically acclaimed...

Why Does Nobody Read My Brochure?

There’s a wealth of content competing for our attention these days. One of the most effective but often misunderstood...

Audience Segmentation in Digital Publishing

Profitable long-term customer relationships form when a well-planned campaign meets the ideal audience. Without a doubt, the road to...

Top 5 Sports Marketing Agencies

Sports marketing agencies work with some of the best talents in the industry, and they make serious money doing...

Promoting Your City or Town as a Travel Destination

Creating a marketing campaign designed to attract visitors to your city or town can be challenging. You need to...

Using Infographics in Digital Magazines

Infographics provide a visually appealing and straightforward way for digital magazines to relay complex ideas. Whether you want to...

Using Video in Product Catalogs

Ready to boost sales and improve your brand image? Using videos in your catalogs is an easy way to...

Limitations of Free Brochure Makers

Creating a brochure for your business can strengthen your brand and attract new customers. With the right design elements,...

How to Optimize Your Content Calendar

A well-planned content calendar can make all the difference when it comes to engaging an audience. Creating a content...

The Power of Storytelling Within Content Marketing

Have you ever been listening to a lecture, a TED Talk or a presentation and noticed that the speaker...

Trends in the Digital Publishing Industry

The state of digital publishing is constantly fluctuating and accommodating to user demand. As new technologies develop, customer expectations...

Healthcare Content Marketing

One notable challenge of healthcare content marketing lies in promoting products and services while keeping the campaigns fresh and...

Digital Publishing Platform Comparisons

The world of digital publishing has many content creation and hosting solutions, each with a unique set of advantages....

Turning a Brochure Into a Lead Gen Tool

In the right hands, brochures are dynamic marketing tools full of responsive and compelling content. Custom brochures can engage users...

How Has Travel Marketing Changed in 2022?

When you brainstorm your travel marketing ideas for 2022, it’s essential to understand the current environment. Economists predict an...

Storytelling in Digital Magazines

For much of the internet’s life, digital magazines represented scanned versions of physically printed ones. They were challenging to...

Digital Catalog Design Trends to Know in 2022

Currently, 81% of consumers research online before making any big purchases. Together with a growing emphasis on sustainability, print...

Creating a Magazine Style Guide

For any magazine or publication wanting to establish a consistent and memorable brand identity, a magazine style guide is...

How to Find Content for Your Company Blog

A corporate blog helps you keep pace with changes in your industry and shifts in what your target audience...

Going Digital Isn’t Just About Publications Anymore

Digital content is changing how people interact with universities. It can be used across any department to drive engagement...

A Check-Up From the Brand Up

How do your brand perception change with employees and customers? You need an audit. Our employee and customers’ view...

4 Ways to Encourage Employee Engagement

Employee engagement directly affects your company’s earnings ability and growth potential. The sad reality of many American jobs is that...

Finding an Effective Alternative to BlueToad

BlueToad 101 Founded in 2007, BlueToad has been in the digital publishing and digital edition space for nearly fifteen...

How to Increase the Value of Your Association’s Publications

With the right strategy, your association’s publications are a valuable asset. An impressive 70% of people who have joined...

Finding an Effective Alternative to Issuu

Issuu 101 Founded as a Danish company in 2006, Issuu is a ubiquitous player in the world of digital...

Best Practices for White Paper Design and Promotion

White papers are persuasive reports meant to advocate for a certain position or solution. Companies use them to inform...

Creating a Sales Deck That Makes Your Brand Stand Out

What is a sales deck? A sales deck is the presentation a company shows potential clients to win them...

Finding an Effective Alternative to Foleon

Foleon 101 Foleon bills itself as a content creation platform and markets itself towards a variety of industries from...

Promoting a Sports Franchise With Digital Content Experiences

Marketing plays a crucial role for sports franchises. Sports marketing campaigns lead to more sponsorships, more extensive brand awareness...

B2B Marketing Materials to Use in 2022

As we kick off 2022, it’s already clear this will be a year like no other. Businesses across all...

Six Ways Digital Publishing Can Help Drive B2B Sales in 2021

Traditionally, digital publishing has been thought of as a tool for print publishers to replicate their print issues online...

nxtbook4.4 Released | Features a Reimagined CMS

Check this out! That’s right! We have refreshed the nxtbook4 content management system (CMS) with an updated look, provided...

University Alumni Magazines

Upon graduation, many alumni want to remain aware of the news from their school. However, many universities miss out...

Digital Marketing Analytics That Matter

In digital marketing and content publishing, there is potential to gain complete visibility over the outcome of your efforts....

Getting More Reach for Your Content on Social Media

In a digital world, where traffic and engagement rules the day every publisher, digital marketer and content creator is...

Everything You Need to Know About Digital Publishing

Welcome to the world of digital publishing and online publishing platforms. For many, the first things that come to...

Why Digital Publishing Is a Revenue Opportunity

Have you ever thought about how much money you could save by taking a print publication online? How about...

5 Examples of Engaging Content Experiences

Most marketing managers recognize the power and potential of content marketing. With its ability to help you climb search...

Websites vs. Web Publications — When and How to Use Both

In 2020, every business should have a website. Websites act as a powerhouse to share information with customers and...

Content Creation at Scale

More than half of businesses use content marketing in some form or another. Among the companies that do, most are churning...

Developing and Sustaining a Digital Branding Strategy

If you think about it, everybody is a brand. Even you, whether you’re a marketer, teacher or gardener, have a...

Digital Publishing Tools and Resources: Photos, Video, Analytics and More

If you want to excel in digital publishing, you need the right toolkit. Here, we’ve listed some useful digital...

How To Develop an Effective Content Marketing Plan

As a business owner, you’re continually looking for new ways to attract customers and increase revenue. People turn to...

Guide to Responsive Design

Responsive web design is the development and design of digital content that respond to the needs of consumers and...

Analytics, Tracking & Monitoring of Digital Content

For many companies, downloads are a key performance indicator. Downloadable digital content is a way to provide clients or...

Digital Accessibility and Content Creation

Digital accessibility ensures that all users — including those who have a range of movement, hearing, cognitive or sight...

How to drive traffic to your digital magazine

Digital magazines are more important than ever because of changes related to COVID-19. So how can you drive your...

Digital Publishing in 2021 | Get Started in 5 Easy Steps

To put it mildly, COVID-19 has changed the way we do business. As of this writing, just about every...

3 Major Benefits of Going Paperless

As reliance on digital platforms increases, it’s important to understand the benefits of taking your company paperless! Moving to...

How to Effectively take Advantage of Interactive Content

Technology is rapidly changing and we, as content creators, must figure out new ways to respond to this change...

Why Is Time Engaged More Important Than Ever?

We all know the stats about how distracted our audiences are. They now, supposedly, have an attention span of...

From Mashable to Time: Making Sense of the Chaos

Mashable was sold for one-fifth of its perceived 2016 value, Vice and Buzzfeed announced they are going to miss...

Driving Event Attendance Through Well Designed Curation

In August of this year, the Nxtbook Media design team volunteered its resources to develop two flyers and an...

Three Benefits Digital Publications Have Over Websites

This is a question I have been hearing a lot lately from our clients. Faced with a plethora of...

A Look Inside the Digital Media Strategies of LeisureMedia360

This month we are sitting down with Jeff Wood, of LeisureMedia360, to get some insight on the success of...

How To Explain "Uptime Preservationist" to Your Grandmother

Uptime Preservationist. That’s not a title you often hear. At Nxtbook we get to choose our own titles, so...

Build Leaders Worth Following – Our Thoughts On Leadercast

Every year, over 100,000 leaders from around the world gather for a full day of inspiring and thought-provoking speakers...

How To Thrive

There’s plenty of talk in our society about health and wellness. As the years float by I’m becoming keenly...

Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the...

Welcome To The Nxt

At Nxtbook Media, we have a mission statement and a list of our core values, but our unofficial motto...

5 Tips for Promoting Your Digital Publication

Picture this. You’ve poured yourself into writing great content, spent hours meticulously choosing the right images, and edited until...

3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all...

Excellence

40+ Awards

Consistently ranked in the top 10 best places to work in PA, and ranked nationally in the Top 101 Best and Brightest Companies.

Experience

100,000+

Nxtbook Media has supported more than 100K projects... and counting.

Trust

7.5 Years

Our top clients have been with us for an average of 7.5 years.

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