Design Engaging Content for Your Mobile Audience
In the travel, tourism and leisure industries, your customer’s experience is of paramount importance. One wrong move or unmet need can ruin an otherwise remarkable experience. Every touch point your customers have during a trip, vacation or holiday needs to be examined and consistently monitored for effectiveness.
The same can be said of the digital touch points your customers have. Travelers are, by their very nature, on-the-go, so it’s important to make sure the content you serve online looks great, is responsive to their mobile devices, and provides interactive, engaging content.
The PDF Problem
If you are designing print materials, like brochures, guides, and catalogs, and publishing their PDFs online, your on-the-go audience is going to experience some disappointment as they browse your site.
Static PDFs are unresponsive which makes them difficult to read on a mobile device. Also, many times PDFs are not search-friendly. which can be extremely frustrating for busy travelers who want to quickly find what they are looking for.
These travelers want to quickly find the information and get back to their leisure time. That’s why it’s so important to think about their digital experience when you’re planning your marketing content.
Mobile-First, Responsive Platforms For On-The-Go Audiences
In a mobile-first world, consumers have grown used to exceedingly slick social media platforms, smartphone applications, and dead-simple shopping experiences. Not only does your collateral need to stand out, but the presentation and design of your collateral needs to stand out from the stagnant layout of your competitors. In a highly competitive industry, the medium truly is the message.
