In the travel, tourism and leisure industries, your customer’s experience is of paramount importance. One wrong move or unmet need can ruin an otherwise remarkable experience. Every touch point your customers have during a trip, vacation or holiday needs to be examined and consistently monitored for effectiveness.
The same can be said of the digital touch points your customers have. Travelers are, by their very nature, on-the-go, so it’s important to make sure the content you serve online looks great, is responsive to their mobile devices, and provides interactive, engaging content.
If you are designing print materials, like brochures, guides, and catalogs, and publishing their PDFs online, your on-the-go audience is going to experience some disappointment as they browse your site.
Static PDFs are unresponsive which makes them difficult to read on a mobile device. Also, many times PDFs are not search-friendly. which can be extremely frustrating for busy travelers who want to quickly find what they are looking for.
These travelers want to quickly find the information and get back to their leisure time. That’s why it’s so important to think about their digital experience when you’re planning your marketing content.
In a mobile-first world, consumers have grown used to exceedingly slick social media platforms, smartphone applications, and dead-simple shopping experiences. Not only does your collateral need to stand out, but the presentation and design of your collateral needs to stand out from the stagnant layout of your competitors. In a highly competitive industry, the medium truly is the message.
PageRaft allows you to create a fully responsive, interactive experience across all devices. With nxtbook, you can create digital content that replicates traditional print layouts. Both platforms provide insightful analytics for your engagement initiatives.
These insights go well beyond traditional PDF metrics (number of downloads). Instead, these tools help you better understand how your readers are engaging with your content and for how long.
To stand out in today’s competitive landscape you have to create extraordinary content but you also have to present it in an extraordinary way. Give your audience a dynamic, engaging experience that drives results.
"I was pleasantly surprised with the robustness of the Nxtbook solution and even more so with the customer support. It can be risky to take on a new solution-especially one in a space I'm not familiar with—but the Nxtbook team quickly allayed my fears by responding to each of my questions in a timely, and professional manner."
Director of Marketing
Redzone Production Systems
"There is no way for me, our production team and our staff to express the incredible joy that we feel about your digital platform. We adore PageRaft and feel that it is intelligent, intuitive, and crisp. Thank you so much for your help, creativity, and excellence. From my point of view, I've been in journalism for 30 years and our launch on PageRaft was one of the best days of my career."
Director of Operations
Global Golf Post
"This innovative digital technology helps share magazine content in a mobile-friendly format with an easy-to-navigate design that offers expanded mobile advertising opportunities."
American Indian Science And Engineering Society
"We used Page Raft to create a digital version of a print magazine we publish and couldn't have been happier with our experience. The magazine is interactive, clean and extremely easy to navigate. Also, our design elements, which the team animated, really look the part on-screen. We would recommend Nxtbook without a shadow of a doubt!"
Zahra Media Group
"I just want to tell you that of all of the relationships that we have with other companies, our relationship with Nxtbook is by far the best. We all really love working with all of you."
Director, Creative Web Services
"Working with Nxtbook is so easy and stress-free. They are always quick, friendly and our books look amazing. It is a partnership we can't do without!"
Director of Operations
"I get a lot of very favorable comments from our readers on our Scorecard. Wow. So professional. So clear. Easy to read. Fast. And some more wows."
American Contract Bridge League
"WWF International's Annual Review brings the WWF brand to life, celebrating our many achievements over the past year. Thank you for helping us produce the online version which allows us to share what we do in a much more engaging way. Your design team was a pleasure to work with and your efficient design process made it easy for us to deliver this project on time at the highest standards. Thank you."
Brand Strategy Manager
"You could not ask for a more loyal partner than Nxtbook Media. Whatever you need, whatever a client requests, they make it happen, and are more than happy to help."
Lee A. Gelwicks
Mercury Publishing Services, Inc.
Nxtbook works with leading content creators from around the globe in order to create engaging curated experiences.
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