We will perform a full audit of your current email marketing strategy to set baselines for performance. We will identify strengths, weaknesses, opportunities, and threats and determine the best path forward to ensure success. In addition, we will provide actionable recommendations for you to implement or to be performed by Nxtbook Media.
Let us handle it all! Full service management of your email marketing campaigns for each project.
We will perform a full audit of your current list growth strategies and tactics. We will ensure regulatory compliance and provide actionable recommendations for implementation. Or we can do it all for you, from implementation to ongoing management, we’ll be there every step of the way.
We will create a high converting landing page to support lead generation and automatically import those leads into marketing automation software for additional qualification and nurturing. We can also export your leads at your desired frequency (daily, weekly, monthly).
Let us help you ensure you are attracting high quality traffic to your Nxtbook projects or to your website overall. Whether it’s a one-time audit to get you on the right path or an ongoing project, we’re ready to help.
Drive high quality traffic to your website, publications, and projects with expert level management and optimization.
Social media plays a big role in whether your content gets seen (or doesn’t). Work with our team to develop a winning strategy for distribution and engagement of your content on the leading social platforms.
Work with our team and we’ll develop fresh social, blog, and email content designed to drive traffic to your Nxtbook publications or other online properties.
If you were to calculate the total costs to run in-house email marketing campaigns, you might be surprised. How many staff hours per message are spent in creating, coding, testing, sending, reporting and analyzing – at what average cost-per-hour? What is the cost for training, especially the costs for training a new co-worker to manage this effort? How much are you paying per month for your email marketing software license? Is there a cost-per-thousand fee for each email delivered to your database? We’ll prepare a quote for you to compare the actual costs of an in-house email marketing effort vs. Nxtbook.
We strictly follow all US and international regulatory guidelines, and our “Unsubscribe” function is instantaneous – no 24-hour wait. We employ highly-reliable filtering mechanisms to ensure the right recipient gets the right message at the right time. We have automated features that allows recipients to update their email address or share a message with a friend. We can help append existing lists and make recommendations on list clean-up to help improve campaign success. For those with subscribers in the European Union, we are knowledgeable in all aspects of the GDPR and can provide consultation services to help ensure compliance.
The work doesn’t end on the day your message goes out – we will prepare a Message Analytics report one week after sending. We will also analyze your open rates, read rates, click rates, click-to-open rates and unsubscribe rates to ensure they are meeting expectations and industry best-practices. This analysis will also tell us if your call-to-action is working, if subject lines need work, if we need to be more mobile-friendly in the template design, and much more. We can also implement A/B split testing tactics designed to understand what works and what doesn’t – including decisions on time-of-day, day-of-week, call-to-action, subject lines, images, and much more.
You must ensure that your message adapt its layout based on the recipient’s device – iPhone vs. Android, tablet vs. desktop, etc. We will make recommendations on best-practices and will help develop templates using the latest design parameters – while adhering to your brand standards.
We already have the cover images and digital edition URLs on-hand – including specific landing page URLs within each issue. In addition, we have full-time email marketing professionals on staff who are dedicated to developing and launching our clients’ campaigns. This means message development time can be reduced, as well as the possibility of coding errors.
Not all email marketing platforms are the same. We use one of the world’s most reliable “whitelisted” programs, helping ensure you are maximizing the number of emails that get into the in-box. We will work with you to implement the proper branding and authentication settings including DMARC, SPF and DKIM.