How to Create Digital Content for Enterprise Marketing Campaigns
Written by Matt Berringer
February 7, 2022
Famous marketers like Seth Godin, Neil Patel and Tim Ferriss understand one key to enterprise marketing: digital content. Content is the new language for marketers communicating with consumers. Many consumers skip advertising and skim past marketing speak to find what they want online. That’s why you should connect your product with their interest and show them how you can solve a problem.
The best way to create effective content is to build multimedia and interactive experiences that keep user attention and jump off the page for engagement. This how-to guide to digital content for enterprise marketing campaigns will walk you through getting off to a strong start.
What Is an Enterprise Digital Marketing Campaign?
An enterprise-level digital marketing campaign typically focuses on large, commercial businesses and often includes more than one brand for the marketer to manage. For example, the head marketer at Lucasfilm Ltd. would oversee both the “Star Wars” and “Indiana Jones” brands. On an enterprise budget, these strategies focus on the entire customer journey from awareness all the way to the final purchase while maintaining each brand’s distinct voice. There are usually many short-term campaigns balanced with longer-term goals for the brand as a whole.
Although this can seem quite complex, correctly planned creative digital content can help each aspect of a brand thrive online.
Create Engaging Digital Content for Enterprise Marketing Campaigns
You can take simple, practical steps to transform your enterprise marketing campaign with outstanding digital content. The core idea is to partner your brand’s message with content that educates, inspires or entertains to give your audience a reason to take an interest in you beyond a traditional marketing message.
These are four ideas for content that can take your enterprise marketing to the next level:
- Start a blog: An authoritative blog is a powerful tool for ranking your website on search engines with the topics you want to target. For example, a collectibles company could have a blog focused on finding, appraising, and repairing collectible toys or trading cards.
- Launch videos: Video is the most popular form of media on the internet and effectively builds brand awareness. IBM creates video documentaries and informational content that explains interesting topics while showcasing technology from their brand.
- Host a podcast: Podcasts start conversations around your brand and can generate a following of super fans dedicated to your content. Rotten Tomatoes famously created a podcast called “Rotten Tomatoes Is Wrong” to entertain and directly address the criticism that many fans disagree with film reviews from critics.
- Create interactive publications: IKEA has millions of readers for its interactive online catalogs every year. Innovative tools like nxtbook and PageRaft can help your team transform even print magazines into digital, responsive experiences without extensive training on complex software.
Create Immersive Enterprise Content with nxtbook and PageRaft
The nxtbook and PageRaft platforms can help you design, launch and host interactive magazines, travel guides, brochures, catalogs and much more. These tools feature everything from video and podcast embedding all the way to animations and brand customization.
You can explore the future of enterprise content marketing publications with nxtbook and PageRaft by requesting a free demo online today. We would love to connect with you and walk you through the process.