Connect With Your Audience and Drive Engagement
Staying connected with your association’s audience is a key to driving engagement with your brand, membership retention, and growth.
Our online publication platforms let you design, deliver and manage responsive, engaging, content experiences across every device. Whether your members are at their desk or on the go, your content can follow.
The PDF Problem in Association Publications
If you are designing print materials, like brochures, guides, and catalogs, and publishing their PDFs online, your on-the-go audience is going to experience some disappointment as they browse your site.
Static PDFs are unresponsive which makes them difficult to read on a mobile device. Also, many times PDFs are not search-friendly. which can be extremely frustrating for busy members who want to quickly find what they are looking for.
That’s why it’s so important to think about their digital experience when you’re planning your marketing content.
Mobile-First, Responsive Platforms For On-The-Go Audiences (No App Needed)
In a mobile-first world, consumers have grown used to marketing strategies using exceedingly slick social media platforms, smartphone applications, and dead-simple shopping experiences. Not only does your collateral need to stand out, but the presentation and design of your collateral needs to stand out from the stagnant layout of your competitors. In a highly competitive industry, the medium truly is the message.
We can help you deliver the right message at the right time. The best part? Unlike some other offerings, our platforms don’t require your members to download an app before engaging with your content. That means one less obstacle to driving reader engagement.
