MOST RECENT
Tips For Growing Your Email Opt-In List
One of the most important measures of marketing success is the growth of an email subscriber list. But now, more than ever, list growth must happen “organically” – which means no list rentals, no website scraping and no purchased lists from trade associations or other...
7 Tips For Outstanding B2B Email Marketing
According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing channels. Most marketers probably associate email marketing with business-to-consumer messaging. But if you are a...
Digital And (no longer Or) Print
I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print vs Digital: A Q&A with Mr. Magazine Himself”. Why was I excited? Well, it hit on points that we at Nxtbook Media have consistently preached to clients...
The Email Savant Series: What is CTOR and Why Does It Matter?
CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place an order, download a whitepaper, read your blog, watch your video, register for an event,...
Analyzing The Merits of Turning Print into Digital Edition Subscribers
As a quick note to start, let us say that we are not cutting down print in this article. Understanding trends in the publishing industry, we know that this medium continues to be a viable channel for sharing content with many audiences and a profitable venture for...
The Email Savant Series: How Much Email Is Too Much?
What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost opportunities to engage and convert? Both can prevent you from meeting your goals. While most people will say “I receive too many emails!” I...
Revisiting the Value of Digital Editions to Advertisers
Digital editions, they’ve been around for well over 15 years now and have played a major role in taking publications into the digital era. Unfortunately, many publishers have placed them in a box as a tool without value to advertisers. Here at Nxtbook Media, we work...
The Email Savant Series: Simplifying A/B Split Testing
Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...
We’re Taking Our Next Steps!
As you have probably noticed we've been making efforts to advance our product offerings, communications, and level of service over this past year and a half. While we have been able to do so in our current space to a certain degree, we feel that in order to truly...
The Email Savant Series: 8 Tips for Optimizing ROI Through Email List Management
Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email marketing strategy through best-practice list management: #1: Don’t Use Third Party Lists We’ve all heard this for years, but I still see...
The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR
There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook is the highest-profile entity embroiled in this debate, but businesses of all sizes utilize data to send relevant messaging to their target audiences. If you...
Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off
Bud Light's Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with the ads being mentioned nationwide as a creative and humorous success. "Dilly Dilly" has become synonymous with the approval of an action, specifically if...
The Email Savant Series: Creating Relevant Email Content
Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in 2017, three-quarters of companies agree that email offers "excellent" to "good" ROI. Are you part of that one-quarter that does not agree...
Are You Making the Most Of Your Employee Handbook?
Quick question for you before I start: Where is your employee handbook? I am willing to bet that it’s in a dusty binder on the bottom of your bookshelf at home or in a desk drawer at work beneath a stack of folders and your gym bag. Maybe you’ve been working at your...
The Email Savant Series: Tips for Creating Sticky Email Content
If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your messages and taking your calls-to-action, then it’s time to look at your content. The term “sticky” has been used over the years to describe...
Why Is Time Engaged More Important Than Ever?
We all know the stats about how distracted our audiences are. They now, supposedly, have an attention span of fewer than eight seconds. A reader will spend, on average, only 37 seconds on an online article. Top websites aim for two minutes of engagement per visit....
From Mashable to Time: Making Sense of the Chaos
Mashable was sold for one-fifth of its perceived 2016 value, Vice and Buzzfeed announced they are going to miss revenue targets by around 20% and Oath, which holds Yahoo, AOL and Huffpost, has laid off more than 500 employees. If that wasn’t enough, Time Incorporated...
Driving Event Attendance Through Well Designed Curation
In August of this year, the Nxtbook Media design team volunteered its resources to develop two flyers and an enhanced Nxtbook to help raise awareness and promote Mike Sturla’s 6th Annual Back to School Give Away. Community service is one of our core values at Nxtbook...