MOST RECENT
IKEA’s Success as a Quirky, Fun Brand
We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly and caring and who always knows how to cheer you up. At least most of us would like to have that type of friend. If you don’t, no need to worry, because IKEA is a fun and...
Airbnb Uses Community Storytelling to Build a Global Brand
Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from the passionate community who support the brand. For Airbnb, nothing could be truer. In the lodging industry, guests keep your business alive. Airbnb, however,...
How Apple’s Aspirational Brand Storytelling Created Decades of Growth
Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs back at the helm, Apple reached into its past to reclaim what had originally made them so successful. This switch back to aspirational...
5 Top Free Stock Video Sites To Lean On
The pivot to video for brands and publishers has been occurring for a long period of time. It can be an expensive pivot, especially if you are looking for quality. Here we’ll be providing you with what we consider to be some of the top free stock video sites for you...
The 5 Best Free Stock Photo Sites To Have In Your Toolbox
Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small brand or agency, budgets are tight. And, if you are right in the middle, budgets are tight. We all need to create more impact with less, stretching every dollar. With this in...
5 Reasons Advertising In A Digital Edition Makes Sense
The landscape of digital advertising is currently muddled. Many times, advertisers are unsure if they are receiving true engagement and making an impact with their marketing spend. Additionally, it seems that a story of advertising fraud or a major miscue pops up on a...
Tips For Growing Your Email Opt-In List
One of the most important measures of marketing success is the growth of an email subscriber list. But now, more than ever, list growth must happen “organically” – which means no list rentals, no website scraping and no purchased lists from trade associations or other...
7 Tips For Outstanding B2B Email Marketing
According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing channels. Most marketers probably associate email marketing with business-to-consumer messaging. But if you are a...
Digital And (no longer Or) Print
I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print vs Digital: A Q&A with Mr. Magazine Himself”. Why was I excited? Well, it hit on points that we at Nxtbook Media have consistently preached to...
The Email Savant Series: What is CTOR and Why Does It Matter?
CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place an order, download a whitepaper, read your blog, watch your video, register for an event,...
Analyzing The Merits of Turning Print into Digital Edition Subscribers
As a quick note to start, let us say that we are not cutting down print in this article. Understanding trends in the publishing industry, we know that this medium continues to be a viable channel for sharing content with many audiences and a profitable venture for...
The Email Savant Series: How Much Email Is Too Much?
What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost opportunities to engage and convert? Both can prevent you from meeting your goals. While most people will say “I receive too many emails!” I...
Revisiting the Value of Digital Editions to Advertisers
Digital editions, they’ve been around for well over 15 years now and have played a major role in taking publications into the digital era. Unfortunately, many publishers have placed them in a box as a tool without value to advertisers. Here at Nxtbook Media, we work...
The Email Savant Series: Simplifying A/B Split Testing
Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...
We’re Taking Our Next Steps!
As you have probably noticed we've been making efforts to advance our product offerings, communications, and level of service over this past year and a half. While we have been able to do so in our current space to a certain degree, we feel that in order to truly...
The Email Savant Series: 8 Tips for Optimizing ROI Through Email List Management
Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email marketing strategy through best-practice list management: #1: Don’t Use Third Party Lists We’ve all heard this for years, but I still see...
The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR
There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook is the highest-profile entity embroiled in this debate, but businesses of all sizes utilize data to send relevant messaging to their target audiences. If you...
Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off
Bud Light's Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with the ads being mentioned nationwide as a creative and humorous success. "Dilly Dilly" has become synonymous with the approval of an action, specifically if...