The Nxtbook Blog: News, Case Studies, and Strategies for Digital Publishing

Driving Event Attendance Through Well Designed Curation

In August of this year, the Nxtbook Media design team volunteered its resources to develop two flyers and an enhanced Nxtbook to help raise awareness and promote Mike Sturla’s 6th Annual Back to School Give Away. Community service is one of our core values at Nxtbook...
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What Is the Digital Edition Market Heading?

The digital edition market continues to make turns, but is the product still a viable option for content creators? There was a time when page flipping digital editions were all the rage.  I remember getting my first look at one of these content carriers while I was in...
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An Ode to Adobe Flash

Most of you have probably seen the news from Adobe, but I still want to throw in my two cents. Adobe has finally put a date on the 'Death of Flash' that we've all heard so much about over the last couple of years. They will be supporting and providing updates for...
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Being An Integral Part of Our Community’s Success

Our mission statement here at Nxtbook Media is “Exist to Inspire”.  In more intricate terms, this means “We exist to inspire our community to realize its full creative potential. We embrace the fact that we are an integral part of our community’s success and will...
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Driving Event Attendance Through Well Designed Curation

In August of this year, the Nxtbook Media design team volunteered its resources to develop two flyers and an enhanced Nxtbook to help raise awareness and promote Mike Sturla’s 6th Annual Back to School Give Away. Community service is one of our core values at Nxtbook...

What Is the Digital Edition Market Heading?

The digital edition market continues to make turns, but is the product still a viable option for content creators? There was a time when page flipping digital editions were all the rage.  I remember getting my first look at one of these content carriers while I was in...

An Ode to Adobe Flash

Most of you have probably seen the news from Adobe, but I still want to throw in my two cents. Adobe has finally put a date on the 'Death of Flash' that we've all heard so much about over the last couple of years. They will be supporting and providing updates for...

Being An Integral Part of Our Community’s Success

Our mission statement here at Nxtbook Media is “Exist to Inspire”.  In more intricate terms, this means “We exist to inspire our community to realize its full creative potential. We embrace the fact that we are an integral part of our community’s success and will...

Print and Digital Living In Harmony

When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...

Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to. There are a lot of things competing for my attention on a daily basis.  My family, profession, and friends are among the most important.  Then comes menial household tasks,...

Behind-the-Scenes of Meeting with Callie and Brittany

Welcome back to The Nxt! When Nxtbook first moved it’s headquarters to the Urban Place complex back in 2007, we were the happy new residents of Building Nine, which is 8574 square feet. We had exactly three conference rooms, all in a row, that I referred to as “The...

Behind-the-Scenes of Dramatic Undertones

Welcome back to The Nxt! Have you ever had the experience of trying to describe the noise your car is making to your mechanic and feeling like a complete moron in the process? I dread it: Me: “My car is making a weird noise.” Mechanic: “What kind of noise, m’am? And...

Why You Need to Spend Time on Time Spent

Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics that provide true and honest feedback, let’s use it as a competitive advantage. Something has been happening in digital media, and it’s not cool. We’ve been...

How To Thrive

There’s plenty of talk in our society of health and wellness. As the years float by I’m becoming keenly aware of the nuances as my bones creak more than ever and my newly hired nutritionist exhorts me to eat “good fat.” Personally I’ve never met a fat I didn’t like or...

Behind-The-Scenes of Trike Racing with Jeremy

Welcome back to The Nxt! *Note: After this video was shot, the United Way decided not to host an official trike race for 2016. For the past nine years, Nxtbook has participated in the United Way Trike Race held in downtown Lancaster in May. The Trike Race is used to...

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