MOST RECENT
When Some of the Internet Breaks – A Note From Our CEO
One of the things that you learn pretty quickly in the software business is that software is built to run on top of other software and hardware. Not only does it run, it all has to be working really well and in concert with each other to be that effective harmony you...
Digital Magazines – Do Printers Really Care
When you consider digital publications, many publishers are continuing to try and figure out where these “digital step children” fit into their overall publishing strategy. As I have written previously, it is important for publishers to provide differences between...
Print and Digital Living In Harmony
When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...
Three Email Metrics That Publishers Should Track
Want to be an email expert? There’s some analytics that you should be paying attention to. There are a lot of things competing for my attention on a daily basis. My family, profession, and friends are among the most important. Then comes menial household tasks,...
Three Benefits Digital Publications Have Over Websites
This is a question I have been hearing a lot lately from our clients. Faced with a plethora of publishing options, limited budgets, and crunched timelines, a web portal or microsite might seem like the best way to go to present your content. There can be benefits to...
A Breakdown of Google’s Recently Announced Flash Plans
Earlier this month, Google announced via the Chrome Blog that they will be continuing to de-emphasize the use of Flash in the Chrome browser. When you look past the scaremongering headlines and puff piece articles that abound on the Internet around the topic and look...
How To Explain “Uptime Preservationist” to Your Grandmother
Uptime Preservationist. That’s not a title you often hear. At Nxtbook we get to choose our own titles, so instead of the standard Systems Administrator or IT Manager, I chose Uptime Preservationist because it captures the goal of my position rather than just one...
Behind-the-Scenes of Meeting with Callie and Brittany
Welcome back to The Nxt! When Nxtbook first moved it’s headquarters to the Urban Place complex back in 2007, we were the happy new residents of Building Nine, which is 8574 square feet. We had exactly three conference rooms, all in a row, that I referred to as “The...
Behind-the-Scenes of Dramatic Undertones
Welcome back to The Nxt! Have you ever had the experience of trying to describe the noise your car is making to your mechanic and feeling like a complete moron in the process? I dread it: Me: “My car is making a weird noise.” Mechanic: “What kind of noise, m’am? And...
Why You Need to Spend Time on Time Spent
Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics that provide true and honest feedback, let’s use it as a competitive advantage. Something has been happening in digital media, and it’s not cool. We’ve been...
Build Leaders Worth Following – Our Thoughts On Leadercast
Every year, over 100,000 leaders from around the world gather for a full day of inspiring and thought provoking speakers sharing their insights, wisdom, and ideas on what it means to be a leader worth following. The event is called Leadercast and I’d encourage...
How To Thrive
There’s plenty of talk in our society of health and wellness. As the years float by I’m becoming keenly aware of the nuances as my bones creak more than ever and my newly hired nutritionist exhorts me to eat “good fat.” Personally I’ve never met a fat I didn’t like or...
4 Steps to Figuring Out ROI on Digital Content
Most of us are familiar with investments. If you have a portfolio, a 401(k), or even a savings account, you can consider yourself in some way, shape, or form an investor. The strategy: put money in and walk away with more money than you started with. As Kevin O’Leary...
Behind-The-Scenes of Trike Racing with Jeremy
Welcome back to The Nxt! *Note: After this video was shot, the United Way decided not to host an official trike race for 2016. For the past nine years, Nxtbook has participated in the United Way Trike Race held in downtown Lancaster in May. The Trike Race is used to...
7 Common Myths About Digital Content
The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how...
NxtTip! Adding Bookmarks & Notes to a Nxtbook
Ever read an article in your favorite Nxtbook and wished that there was a way to save it by adding a bookmark? How about noting the last item you read in case you can’t finish reading the entire book or make a note to yourself about the content that you just read?...
Marketing or Sales: Who Ranks?
There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time,...
Global Internet Stats & Why They Matter
In 1999 Bill Gates said, "’Know your numbers’ is a fundamental precept of business.” This applies not only to revenue, profit margins, and valuation, but to the myriad of metrics you can tap into in our digital world. If your business lives online, there are a few...