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Supreme Court Denies Petition, Upholding Ruling On Digital Accessibility
In a big win for disability rights advocates, Domino's was denied an opportunity to appeal a lower court ruling on digital accessibility for websites, apps, and other platforms....
How To Create An Online Magazine
In 2019, sharing content online is easier than ever. The difficult part is making sure that your quality content stands out among the crowd. If you’re reading this, you may have...
The 5 Best Websites to Find Quality Content Writers
According to SEO Tribunal, companies who blog see 97% more links to their website on average. With over 409 million consumers viewing over 22.2 billion of these blog posts per...
Nike’s History of Utilizing Motivational Strategy
Rocky. Remember the Titans. The Blind Side. Rudy. Every fundamental feel-good movie starts with a character who beats the odds, takes a chance, and defeats naysayers. Aptly...
Warby Parker Becomes Massive Through Understanding The Market
Creating a start-up business isn’t easy. In fact, it may be one of the most challenging tasks in today's over-saturated market, predominantly controlled by big businesses. That’s...
Patagonia Brand Manifests Success Through Environmental Activism
Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration for the...
Nxtbook Media Garners Prestigous WorldBlu Freedom Centered Culture Award
Nxtbook Media, one of the leading digital publishing companies in the US and internationally, has been serving publishers, marketers, agencies, associations, universities, and...
Refinery29 Builds Sustainability Through An Authentic Brand Story
Media brands are natural storytellers. Yet, many leave their personality at the door. While they’re great at sharing stories, they neglect to tell their own. However,...
IKEA’s Success as a Quirky, Fun Brand
We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly and caring and who always knows how to cheer you up. At least most of us would...
Airbnb Uses Community Storytelling to Build a Global Brand
Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from the passionate community who support the brand. For Airbnb, nothing...
How Apple’s Aspirational Storytelling Created Decades of Growth
Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs back at the helm, Apple reached into its past to reclaim...
5 Top Free Stock Video Sites To Lean On
The pivot to video for brands and publishers has been occurring for a long period of time. It can be an expensive pivot, especially if you are looking for quality. Here we’ll be...
The 5 Best Free Stock Photo Sites To Have In Your Toolbox
Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small brand or agency, budgets are tight. And, if you are right in the middle, budgets are tight....
5 Reasons Advertising In A Digital Edition Makes Sense
The landscape of digital advertising is currently muddled. Many times, advertisers are unsure if they are receiving true engagement and making an impact with their marketing...
Tips For Growing Your Email Opt-In List
One of the most important measures of marketing success is the growth of an email subscriber list. But now, more than ever, list growth must happen “organically” – which means no...
7 Tips For Outstanding B2B Email Marketing
According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing channels. Most marketers probably...
Digital And (no longer Or) Print
I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print vs Digital: A Q&A with Mr. Magazine Himself”. Why was I...
The Email Savant Series: CTOR and Why It Matters
CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place...
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