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7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing...

Digital And (no longer Or) Print

I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print...

The Email Savant Series: CTOR and Why It Matters

What is CTOR? CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why is...

Analyzing The Merits of Turning Print into Digital Edition Subscribers

As a quick note to start, let us say that we are not cutting down print in this article....

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost...

Revisiting the Value of Digital Editions to Advertisers

Digital editions, they’ve been around for well over 15 years now and have played a major role in taking...

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is...

We’re Taking Our Next Steps!

As you have probably noticed we’ve been making efforts to advance our product offerings, communications, and level of service...

The Email Savant Series: 8 Tips to Optimize ROI Through Email List Management

Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email...

The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook...

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

Bud Light’s Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with...

The Email Savant Series: Creating Relevant Email Content

Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in...

Are You Making the Most Of Your Employee Handbook?

Quick question for you before I start: Where is your employee handbook? I am willing to bet that it’s...

The Email Savant Series: Creating Sticky Email Content

If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your messages...

Why Is Time Engaged More Important Than Ever?

We all know the stats about how distracted our audiences are. They now, supposedly, have an attention span of...

From Mashable to Time: Making Sense of the Chaos

Mashable was sold for one-fifth of its perceived 2016 value, Vice and Buzzfeed announced they are going to miss...

Driving Event Attendance Through Well Designed Curation

In August of this year, the Nxtbook Media design team volunteered its resources to develop two flyers and an...

Where Is the Digital Edition Market Heading?

The digital edition market continues to make turns, but is the product still a viable option for content creators?...

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