The Nxtbook Blog: News, Case Studies, and Strategies for Digital Publishing

Nike’s History of Utilizing Motivational Strategy

Rocky. Remember the Titans. The Blind Side. Rudy. Every fundamental feel-good movie starts with a character who beats the odds, takes a chance, and defeats naysayers. Aptly dubbed “the underdog,” the idea of overcoming something against all odds has become an...

Warby Parker Becomes Massive Through Understanding The Market

Creating a start-up business isn’t easy. In fact, it may be one of the most challenging tasks in today's over-saturated market, predominantly controlled by big businesses. That’s why when prescription glasses company, Warby Parker, hit their one-year sales target in...

Patagonia Brand Manifests Success Through Environmental Activism

Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration for the environmental impact their practices are having. However, the same cannot be said for the retail...

Nxtbook Media Garners Prestigous WorldBlu Freedom Centered Culture Award

Nxtbook Media, one of the leading digital publishing companies in the US and internationally, has been serving publishers, marketers, agencies, associations, universities, and travel companies, among others, for over 15 years in Lancaster, Pennsylvania. During that...

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The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...

We’re Taking Our Next Steps!

We’re Taking Our Next Steps!

As you have probably noticed we've been making efforts to advance our product offerings, communications, and level of service over this past year and a half.  While we have been able to do so in our current space to a certain degree, we feel that in order to truly...

The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook is the highest-profile entity embroiled in this debate, but businesses of all sizes utilize data to send relevant messaging to their target audiences. If you...

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

Bud Light's Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with the ads being mentioned nationwide as a creative and humorous success.  "Dilly Dilly" has become synonymous with the approval of an action, specifically if...

The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: Creating Relevant Email Content

Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in 2017, three-quarters of companies agree that email offers "excellent" to "good" ROI. Are you part of that one-quarter that does not agree...

Are You Making the Most Of Your Employee Handbook?

Are You Making the Most Of Your Employee Handbook?

Quick question for you before I start: Where is your employee handbook? I am willing to bet that it’s in a dusty binder on the bottom of your bookshelf at home or in a desk drawer at work beneath a stack of folders and your gym bag. Maybe you’ve been working at your...

The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: Creating Sticky Email Content

  If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your messages and taking your calls-to-action, then it’s time to look at your content. The term “sticky” has been used over the years to...

Why Is Time Engaged More Important Than Ever?

Why Is Time Engaged More Important Than Ever?

We all know the stats about how distracted our audiences are. They now, supposedly, have an attention span of fewer than eight seconds. A reader will spend, on average, only 37 seconds on an online article. Top websites aim for two minutes of engagement per visit....

From Mashable to Time: Making Sense of the Chaos

From Mashable to Time: Making Sense of the Chaos

Mashable was sold for one-fifth of its perceived 2016 value, Vice and Buzzfeed announced they are going to miss revenue targets by around 20% and Oath, which holds Yahoo, AOL and Huffpost, has laid off more than 500 employees. If that wasn’t enough, Time...

Driving Event Attendance Through Well Designed Curation

Driving Event Attendance Through Well Designed Curation

In August of this year, the Nxtbook Media design team volunteered its resources to develop two flyers and an enhanced Nxtbook to help raise awareness and promote Mike Sturla’s 6th Annual Back to School Give Away. Community service is one of our core values at Nxtbook...

Where Is the Digital Edition Market Heading?

Where Is the Digital Edition Market Heading?

The digital edition market continues to make turns, but is the product still a viable option for content creators? There was a time when page flipping digital editions were all the rage.  I remember getting my first look at one of these content carriers while I was in...

An Ode to Adobe Flash

An Ode to Adobe Flash

Most of you have probably seen the news from Adobe, but I still want to throw in my two cents. Adobe has finally put a date on the 'Death of Flash' that we've all heard so much about over the last couple of years. They will be supporting and providing updates for...

Being An Integral Part of Our Community’s Success

Being An Integral Part of Our Community’s Success

Our mission statement here at Nxtbook Media is “Exist to Inspire”.  In more intricate terms, this means “We exist to inspire our community to realize its full creative potential. We embrace the fact that we are an integral part of our community’s success and will...

When Some of the Internet Breaks – A Note From Our CEO

When Some of the Internet Breaks – A Note From Our CEO

One of the things that you learn pretty quickly in the software business is that software is built to run on top of other software and hardware.  Not only does it run, it all has to be working really well and in concert with each other to be that effective harmony you...

Print and Digital Living In Harmony

Print and Digital Living In Harmony

When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...

Three Benefits Digital Publications Have Over Websites

Three Benefits Digital Publications Have Over Websites

This is a question I have been hearing a lot lately from our clients. Faced with a plethora of publishing options, limited budgets, and crunched timelines, a web portal or microsite might seem like the best way to go to present your content. There can be benefits to...

How To Explain “Uptime Preservationist” to Your Grandmother

How To Explain “Uptime Preservationist” to Your Grandmother

Uptime Preservationist. That’s not a title you often hear. At Nxtbook we get to choose our own titles, so instead of the standard Systems Administrator or IT Manager, I chose Uptime Preservationist because it captures the goal of my position rather than just one...

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