The Nxtbook Blog: News, Case Studies, and Strategies for Digital Publishing

An Ode to Adobe Flash

Most of you have probably seen the news from Adobe, but I still want to throw in my two cents. Adobe has finally put a date on the 'Death of Flash' that we've all heard so much about over the last couple of years. They will be supporting and providing updates for...
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Being An Integral Part of Our Community’s Success

Our mission statement here at Nxtbook Media is “Exist to Inspire”.  In more intricate terms, this means “We exist to inspire our community to realize its full creative potential. We embrace the fact that we are an integral part of our community’s success and will...
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When Some of the Internet Breaks – A Note From Our CEO

One of the things that you learn pretty quickly in the software business is that software is built to run on top of other software and hardware.  Not only does it run, it all has to be working really well and in concert with each other to be that effective harmony you...
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Digital Magazines – Do Printers Really Care

When you consider digital publications, many publishers are continuing to try and figure out where these “digital step children” fit into their overall publishing strategy. As I have written previously, it is important for publishers to provide differences between...
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MOST RECENT

Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time,...

Global Internet Stats & Why They Matter

In 1999 Bill Gates said, "’Know your numbers’ is a fundamental precept of business.” This applies not only to revenue, profit margins, and valuation, but to the myriad of metrics you can tap into in our digital world. If your business lives online, there are a few...

Welcome To The Nxt

At Nxtbook Media, we have a mission statement and a list of our core values, but our unofficial motto is, “Work Hard, Play Hard.” As such, our working atmosphere is informal and spontaneous, with a serious work-related conversation inevitably chased by a good laugh...

Introducing the Lunch-N-Learn Culture Series

We love culture at Nxtbook.  It shapes who we are, how we work, and the environment we experience everyday. We believe culture plays a vital role in every organization and that's why we created the Lunch-N-Learn Culture Series. Join us throughout 2016 as we tackle...

Thoughts on Flash From Our IT & Development Teams

Technology is constantly evolving and as a Technology and Communications Partner, Nxtbook Media is committed to staying on top of the shifting landscape of tech. An issue that is on our radar is the gradual shift from Flash to HTML5. We are paying close attention...

Me Design Pretty Never

Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design...

3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we...

Google’s Update Doesn’t Spell Doom

There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a...

7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website. People have become more savvy to using the...

Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. There is a hazy sense of certain metrics being more important than others, such as downloads, shares, click-throughs and...

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