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How Apple’s Aspirational Storytelling Created Decades of Growth

Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs...

5 Top Free Stock Video Sites To Lean On

The pivot to video for brands and publishers has been occurring for a long period of time. It can...

The 5 Best Free Stock Photo Sites To Have In Your Toolbox

Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small...

5 Reasons Advertising In A Digital Edition Makes Sense

The landscape of digital advertising is currently muddled. Many times, advertisers are unsure if they are receiving true engagement...

Tips For Growing Your Email Opt-In List

One of the most important measures of marketing success is the growth of an email subscriber list. But now,...

7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing...

Digital And (no longer Or) Print

I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print...

The Email Savant Series: CTOR and Why It Matters

CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your...

Analyzing The Merits of Turning Print into Digital Edition Subscribers

As a quick note to start, let us say that we are not cutting down print in this article....

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost...

Revisiting the Value of Digital Editions to Advertisers

Digital editions, they’ve been around for well over 15 years now and have played a major role in taking...

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is...

We’re Taking Our Next Steps!

As you have probably noticed we’ve been making efforts to advance our product offerings, communications, and level of service...

The Email Savant Series: 8 Tips to Optimize ROI Through Email List Management

Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email...

The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook...

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

Bud Light’s Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with...

The Email Savant Series: Creating Relevant Email Content

Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in...

Are You Making the Most Of Your Employee Handbook?

Quick question for you before I start: Where is your employee handbook? I am willing to bet that it’s...

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