The Nxtbook Blog

When Some of the Internet Breaks – A Note From Our CEO Copy

One of the things that you learn pretty quickly in the software business is that software is built to run on top of other software and hardware.  Not only does it run, it all has to be working really well and in concert with each other to be that effective harmony you...
Read

Digital Magazines – Do Printers Really Care

When you consider digital publications, many publishers are continuing to try and figure out where these “digital step children” fit into their overall publishing strategy. As I have written previously, it is important for publishers to provide differences between...
Read

Print and Digital Living In Harmony

When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...
Read

Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to. There are a lot of things competing for my attention on a daily basis.  My family, profession, and friends are among the most important.  Then comes menial household tasks,...
Read

MOST RECENT

Welcome To The Nxt

At Nxtbook Media, we have a mission statement and a list of our core values, but our unofficial motto is, “Work Hard, Play Hard.” As such, our working atmosphere is informal and spontaneous, with a serious work-related conversation inevitably chased by a good laugh...

Introducing the Lunch-N-Learn Culture Series

We love culture at Nxtbook.  It shapes who we are, how we work, and the environment we experience everyday. We believe culture plays a vital role in every organization and that's why we created the Lunch-N-Learn Culture Series. Join us throughout 2016 as we tackle...

Thoughts on Flash From Our IT & Development Teams

Technology is constantly evolving and as a Technology and Communications Partner, Nxtbook Media is committed to staying on top of the shifting landscape of tech. An issue that is on our radar is the gradual shift from Flash to HTML5. We are paying close attention...

Me Design Pretty Never

Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design...

3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we...

Google’s Update Doesn’t Spell Doom

There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a...

7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website. People have become more savvy to using the...

Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. There is a hazy sense of certain metrics being more important than others, such as downloads, shares, click-throughs and...

Content Marketing Goals for Marketers in 2015

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and it’s poised to grow again as a powerful marketing tactic in 2015.  Many companies are buckling down and taking content seriously, appointing people to newly...

NXTNEWS

Sign up to receive our latest news featuring digital publishing tips, best practices, and strategy.

  • This field is for validation purposes and should be left unchanged.