The Nxtbook Blog: News, Case Studies, and Strategies for Digital Publishing

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...

We’re Taking Our Next Steps!

As you have probably noticed we've been making efforts to advance our product offerings, communications, and level of service over this past year and a half.  While we have been able to do so in our current space to a certain degree, we feel that in order to truly...

The Email Savant Series: 8 Tips for Optimizing ROI Through Email List Management

Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email marketing strategy through best-practice list management: #1: Don’t Use Third Party Lists We’ve all heard this for years, but I still see...

The Email Savant Series: 5 Simple Steps For Aligning Your Email Marketing with GDPR

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook is the highest-profile entity embroiled in this debate, but businesses of all sizes utilize data to send relevant messaging to their target audiences. If you...

MOST RECENT

Behind-the-Scenes of Meeting with Callie and Brittany

Welcome back to The Nxt! When Nxtbook first moved it’s headquarters to the Urban Place complex back in 2007, we were the happy new residents of Building Nine, which is 8574 square feet. We had exactly three conference rooms, all in a row, that I referred to as “The...

Behind-the-Scenes of Dramatic Undertones

Welcome back to The Nxt! Have you ever had the experience of trying to describe the noise your car is making to your mechanic and feeling like a complete moron in the process? I dread it: Me: “My car is making a weird noise.” Mechanic: “What kind of noise, m’am? And...

Why You Need to Spend Time on Time Spent

Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics that provide true and honest feedback, let’s use it as a competitive advantage. Something has been happening in digital media, and it’s not cool. We’ve been...

How To Thrive

There’s plenty of talk in our society of health and wellness. As the years float by I’m becoming keenly aware of the nuances as my bones creak more than ever and my newly hired nutritionist exhorts me to eat “good fat.” Personally I’ve never met a fat I didn’t like or...

Behind-The-Scenes of Trike Racing with Jeremy

Welcome back to The Nxt! *Note: After this video was shot, the United Way decided not to host an official trike race for 2016. For the past nine years, Nxtbook has participated in the United Way Trike Race held in downtown Lancaster in May. The Trike Race is used to...

7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how...

Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time,...

Global Internet Stats & Why They Matter

In 1999 Bill Gates said, "’Know your numbers’ is a fundamental precept of business.” This applies not only to revenue, profit margins, and valuation, but to the myriad of metrics you can tap into in our digital world. If your business lives online, there are a few...

Welcome To The Nxt

At Nxtbook Media, we have a mission statement and a list of our core values, but our unofficial motto is, “Work Hard, Play Hard.” As such, our working atmosphere is informal and spontaneous, with a serious work-related conversation inevitably chased by a good laugh...

Introducing the Lunch-N-Learn Culture Series

We love culture at Nxtbook.  It shapes who we are, how we work, and the environment we experience everyday. We believe culture plays a vital role in every organization and that's why we created the Lunch-N-Learn Culture Series. Join us throughout 2016 as we tackle...

Thoughts on Flash From Our IT & Development Teams

Technology is constantly evolving and as a Technology and Communications Partner, Nxtbook Media is committed to staying on top of the shifting landscape of tech. An issue that is on our radar is the gradual shift from Flash to HTML5. We are paying close attention...

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