The Nxtbook Blog: News, Case Studies, and Strategies for Digital Publishing

Dilly Dilly? Why Bud Light’s Pop Culture Catch Phrase Has Yet To Pay Off

Bud Light's Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with the ads being mentioned nationwide as a creative and humorous success.  "Dilly Dilly" has become synonymous with the approval of an action, specifically if...
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The Email Savant Series: Creating Relevant Email Content

Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in 2017, three-quarters of companies agree that email offers "excellent" to "good" ROI. Are you part of that one-quarter that does not agree...
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Are You Making the Most Of Your Employee Handbook?

Quick question for you before I start: Where is your employee handbook? I am willing to bet that it’s in a dusty binder on the bottom of your bookshelf at home or in a desk drawer at work beneath a stack of folders and your gym bag. Maybe you’ve been working at your...
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The Email Savant Series: Tips for Creating Sticky Email Content

  If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your messages and taking your calls-to-action, then it’s time to look at your content. The term “sticky” has been used over the years to...
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MOST RECENT

Behind-the-Scenes of Dramatic Undertones

Welcome back to The Nxt! Have you ever had the experience of trying to describe the noise your car is making to your mechanic and feeling like a complete moron in the process? I dread it: Me: “My car is making a weird noise.” Mechanic: “What kind of noise, m’am? And...

How To Thrive

There’s plenty of talk in our society of health and wellness. As the years float by I’m becoming keenly aware of the nuances as my bones creak more than ever and my newly hired nutritionist exhorts me to eat “good fat.” Personally I’ve never met a fat I didn’t like or...

Behind-The-Scenes of Trike Racing with Jeremy

Welcome back to The Nxt! *Note: After this video was shot, the United Way decided not to host an official trike race for 2016. For the past nine years, Nxtbook has participated in the United Way Trike Race held in downtown Lancaster in May. The Trike Race is used to...

7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how...

Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time,...

Global Internet Stats & Why They Matter

In 1999 Bill Gates said, "’Know your numbers’ is a fundamental precept of business.” This applies not only to revenue, profit margins, and valuation, but to the myriad of metrics you can tap into in our digital world. If your business lives online, there are a few...

Welcome To The Nxt

At Nxtbook Media, we have a mission statement and a list of our core values, but our unofficial motto is, “Work Hard, Play Hard.” As such, our working atmosphere is informal and spontaneous, with a serious work-related conversation inevitably chased by a good laugh...

Introducing the Lunch-N-Learn Culture Series

We love culture at Nxtbook.  It shapes who we are, how we work, and the environment we experience everyday. We believe culture plays a vital role in every organization and that's why we created the Lunch-N-Learn Culture Series. Join us throughout 2016 as we tackle...

Thoughts on Flash From Our IT & Development Teams

Technology is constantly evolving and as a Technology and Communications Partner, Nxtbook Media is committed to staying on top of the shifting landscape of tech. An issue that is on our radar is the gradual shift from Flash to HTML5. We are paying close attention...

Me Design Pretty Never

Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design...

3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we...

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