Matt Clement

Marketing Director at Water Street Mission

Matt Clement

I’m an experienced Marketing and Brand Manager who has worked at both the agency and internal marketing department levels. This has given me the unique ability to navigate the ins and outs of handling an entire brand strategy as well as the intricate details of complicated communications projects.

Articles by Matt Clement
How To Create A Digital Brochure

When it comes to promoting your brand or business, brochures are not a new trend. They are easy to...

Supreme Court Denies Petition, Upholding Ruling On Digital Accessibility

In a big win for disability rights advocates, Domino’s was denied an opportunity to appeal a lower court ruling...

How to Create an Online Magazine in 10 Steps

Digital publishing represents a massive opportunity for traditional publishers and marketers alike. We’ve been in the information age for...

10 Proven Reasons to Invest in Adaptable Technology

Over the past few decades, technology has come a long way. From 1,000 pound computers designed in the early...

The 5 Best Websites to Find Quality Content Writers

According to SEO Tribunal, companies who blog see 97% more links to their website on average. With over 409...

Nike’s History of Utilizing Motivational Strategy

Rocky. Remember the Titans. The Blind Side. Rudy. Every fundamental feel-good movie starts with a character who beats the odds,...

Warby Parker Becomes Massive Through Understanding The Market

Creating a start-up business isn’t easy. In fact, it may be one of the most challenging tasks in today’s...

Patagonia Brand Manifests Success Through Environmental Activism

Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration...

Nxtbook Media Garners Prestigous WorldBlu Freedom Centered Culture Award

Nxtbook Media, one of the leading digital publishing companies in the US and internationally, has been serving publishers, marketers,...

Refinery29 Builds Sustainability Through An Authentic Brand Story

Media brands are natural storytellers. Yet, many leave their personality at the door. While they’re great at sharing stories,...

IKEA’s Success as a Quirky, Fun Brand

We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly...

Airbnb Uses Community Storytelling to Build a Global Brand

Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from a passionate...

How Apple’s Aspirational Storytelling Created Decades of Growth

Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs...

5 Top Free Stock Video Sites To Lean On

The pivot to video for brands and publishers has been occurring for a long period of time. It can...

The 5 Best Free Stock Photo Sites To Have In Your Toolbox

Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small...

5 Reasons Advertising In A Digital Edition Makes Sense

The landscape of digital advertising is currently muddled. Many times, advertisers are unsure if they are receiving true engagement...

Digital And (no longer Or) Print

I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print...

Analyzing The Merits of Turning Print into Digital Edition Subscribers

As a quick note to start, let us say that we are not cutting down print in this article....

Revisiting the Value of Digital Editions to Advertisers

Digital editions, they’ve been around for well over 15 years now and have played a major role in taking...

We’re Taking Our Next Steps!

As you have probably noticed we’ve been making efforts to advance our product offerings, communications, and level of service...

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

Bud Light’s Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with...

Are You Making the Most Of Your Employee Handbook?

Quick question for you before I start: Where is your employee handbook? I am willing to bet that it’s...

Where Is the Digital Edition Market Heading?

The digital edition market continues to make turns, but is the product still a viable option for content creators?...

An Ode to Adobe Flash

Most of you have probably seen the news from Adobe, but I still want to throw in my two...

Being An Integral Part of Our Community’s Success

Our mission statement here at Nxtbook Media is “Exist to Inspire”.  In more intricate terms, this means “We exist...

Print and Digital Living In Harmony

When I think about digital publications and what it takes to create them, I often steer the conversation towards...

Why You Need to Spend Time on Time Spent

Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics...

4 Steps to Figuring Out ROI on Digital Content

Most of us are familiar with investments. If you have a portfolio, a 401(k), or even a savings account,...

Behind-The-Scenes of Trike Racing with Jeremy

Welcome back to The Nxt! *Note: After this video was shot, the United Way decided not to host an...

7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions,...

NxtTip! Adding Bookmarks & Notes to a Nxtbook

Ever read an article in your favorite Nxtbook and wished that there was a way to save it by...

Global Internet Stats & Why They Matter

In 1999 Bill Gates said, “’Know your numbers’ is a fundamental precept of business.” This applies not only to...

Introducing the Lunch-N-Learn Culture Series

We love culture at Nxtbook. It shapes who we are, how we work, and the environment we experience everyday....

A Brief Guide to Digital Edition Platforms

When deciding to publish a digital edition, companies are faced with a myriad of questions: Do I want my...

Learning from Netflix’s New Logo Design

There is nothing as closely tied to your brand as your logo. You’ve worked hard with ad campaigns, PR...

It’s Probably Time to Figure Out Your Mobile Strategy

There are a lot of interesting graphs and insights in this article at the Atlantic, but for my money,...

Excellence

40+ Awards

Consistently ranked in the top 10 best places to work in PA, and ranked nationally in the Top 101 Best and Brightest Companies.

Experience

100,000+

Nxtbook Media has supported more than 100K projects... and counting.

Trust

7.5 Years

Our top clients have been with us for an average of 7.5 years.

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