10 Proven Reasons to Invest in Adaptable Technology

Matt Clement

Written by Matt Clement

August 8, 2019

Over the past few decades, technology has come a long way. From 1,000 pound computers designed in the early 50s to current-day Macbook Airs, the evolution of this field can only be described as astonishing.

Even so, some businesses are still behind the times. Stuck using PDFs or even print materials, this content has become bland in comparison to the tech-savvy companies taking advantage of adaptable technology. But one may ask, is it really worth the hassle to make the switch? Here are our top 10 reasons to make your print or PDF publications adaptable.

1. Fully Interactive Content

One especially helpful feature of digital content is the level of interaction it allows. While PDFs only allow for scrolling through pages with no clickable content, adaptable technology allows for a whole new level of interaction. From simply being able to easily search for particular words in an interactive document, to viewing an embedded video without having to leave the page, a digital experience is like no other. It’s also especially helpful if your company wants to utilize ads in your content, as they will be clickable throughout the document and are often personalized based on a user’s history.

2. Decreases Bounce Rate

A bounce rate is the percentage of people who leave your site after only viewing one page. While PDFs are often a hit or miss when it comes to these levels of user engagement, adaptable technology has been proven to increase the amount of time customers spend on content.

That means more opportunities for your message to get out, which in turn results in an increase in potential clients. Bounce rates are one of the most important aspects of a website, and when those numbers are high (or nonexistent in the case of un-monitorable print content) it can seriously hurt a brand.

3. Increases Future Engagements

Great looking content speaks volumes about a company, and when it’s easy to navigate, it leaves the client with a favorable attitude in mind. One of the biggest goals when producing quality content is to get the reader to come back wanting more, which will only happen if they receive a positive user experience.

4. Easy Navigation

Trying to find a specific article or section of a book? No need to leaf through pages upon pages. Search boxes on interactive content (or the command+F key) allows for easy navigation to exactly what you’re looking for. Adaptable technology is often also able to alter itself for different screen device sizes. Instead of the clunky, difficult experience PDFs give you, adaptable technology allows for easy reading and smooth scrolling.

5. Advertisement Friendly

While print advertisements are limited by the small/local distance they can reach, there are no geographical restrictions on digital advertisements, resulting in a worldwide scope. From dynamic ads to pop-up ads, and even integrated ads, digitally interactive content allows for ad placement virtually anywhere for any period of time.

Not to mention, ads may change or be added as updates to content occur, resulting in improved outreach to demographics about relevant products. Adaptable technology also allows for advertisements to have links embedded specifically into the image so the user doesn’t have to go seeking for a link. No more struggling with PDFs or print docs, the content is simply at your fingertips.

6. Affordable

If you’re still stuck in the world of print materials, utilizing adaptable technology for brochures, white papers, catalogs, and other content works will greatly eliminate the cost of producing hundreds (or even thousands) of print pieces. From trim size to page count, paperweight, quantity, binding style, coating, and shipping, print materials can be costly.

However, the invention of email, eNewsletters, and interactive digital content experiences has changed the game. No wonder banks have transitioned to paperless statements. By connecting with an audience with the click of a button, communicating couldn’t be more affordable.

7. Analytics Tracking

Whether you’re still using print media or PDFs, it’s not very easy to track user engagement or other analytic essentials.  Analytics tracking may be one of the most important aspects of measured success, as these insights are crucial to meeting the benchmarks your business has set.

8. Flexible Design

Nervous your team doesn’t have the knowledge to make your own adaptable content? Often, software partners offer production services for an added fee. It’s worth it if you’d like a professional take on the ideal way to organize important content.

9. Security

This is one of the biggest concerns when it comes to the digital era. From cloud and social media hacking to internal risk factors and HTML security, digital safety is not something to take lightly. Choosing an interactive content software business that ensures the safety of your business information is crucial to your success.

Cookie protection is often a popular method of security for digital content, as it will ensure the safety and security of your content.  Also hiding content behind a password-protected wall, whether that be pay or not, is another option. Many adaptable digital content experiences have these capabilities.

10. Stay Relevant

Keeping up-to-date with trends and communication culture can be difficult, especially when it’s such a drastic change from print to digital materials. However, it’s important to evolve alongside your audience instead of being one step behind them. That’s why it’s essential to engage in the digital landscape by utilizing all the market has to offer, including interactive content. Although fully understanding how to make the most of your online experience can be challenging, the impact is quite drastic.

Investing in third-party platforms, such as what Nxtbook Media has to offer, will allow you to rely on the expertise of UI experts who understand the latest trends and build experiences that keep you relevant with your audiences.



Now that you know the importance of adaptable technology, you may be asking “How do I make the switch?”. Well, we can’t speak well to the process that other companies use, but here at Nxtbook Media, we’ve created a one-of-a-kind digital content experience software called PageRaft. Engaging viewers for 7 minutes on average, this platform helps brands and publishers deepen engagement with their content. Whether it’s brochures, eBooks, textbooks, magazines, eNewsletters, or more, we’re sure to have the tools you need to get started. To learn more about our platforms, feel free to schedule a demo here.

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