Why should marketers care about their digital content and how it is distributed?

Written by Michael Biggerstaff in collaboration with A.I.

January 31, 2023

Marketers should care about their digital content and how it is distributed because it can have a significant impact on the success of their marketing campaigns. Here are a few reasons why:

1. Brand awareness: Strategic distribution of digital content helps to build brand awareness and credibility, making it more likely that potential customers will remember and trust the brand.
2. Reach: The way digital content is distributed can affect its reach and visibility, as it determines where and how the content will be seen by potential customers.
3. Engagement: Effective distribution can increase engagement with the content, making it more likely that potential customers will interact with it and take the desired action, such as making a purchase or signing up for a newsletter.
4. Measurement: Proper distribution of digital content allows marketers to track and measure the performance of their campaigns, allowing them to adjust and optimize their content and distribution strategy.
5. Cost-effectiveness: Distributed content in the right way can help to target the right audience, at the right time, and through the right channels, which can make the marketing efforts more cost-effective.
6. Personalization: By distributing the content to the right audience, through the right channels, at the right time, marketers can personalize their message and increase the chances of conversion.
7. Competitive advantage: By effectively distributing digital content, marketers can gain a competitive advantage over their rivals, as they can reach and engage with their target audience more effectively.

Overall, marketers should care about their digital content and how it is distributed because it can have a significant impact on the success of their marketing campaigns. Proper distribution of digital content can increase reach, engagement, measurement, brand awareness, cost-effectiveness, personalization and give a competitive advantage over rivals.