The Nxtbook Blog: News, Case Studies, and Strategies for Digital Publishing

Patagonia Brand Manifests Success Through Environmental Activism

Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration for the environmental impact their practices are having. However, the same cannot be said for the retail...

Nxtbook Media Garners Prestigous WorldBlu Freedom Centered Culture Award

Nxtbook Media, one of the leading digital publishing companies in the US and internationally, has been serving publishers, marketers, agencies, associations, universities, and travel companies, among others, for over 15 years in Lancaster, Pennsylvania. During that...

IKEA’s Success as a Quirky, Fun Brand

We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly and caring and who always knows how to cheer you up. At least most of us would like to have that type of friend. If you don’t, no need to worry, because IKEA is a fun and...

Airbnb Uses Community Storytelling to Build a Global Brand

  Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from the passionate community who support the brand. For Airbnb, nothing could be truer. In the lodging industry, guests keep your business alive. Airbnb, however,...

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Patagonia Brand Manifests Success Through Environmental Activism

Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration for the environmental impact their practices are having. However, the same cannot be said for the retail...

Refinery29 Builds Sustainability Through An Authentic Brand Story

  Media brands are natural storytellers. Yet, many leave their personality at the door. While they’re great at sharing stories, they neglect to tell their own. However, Refinery29 is an obvious exception. By telling an authentic brand story, Refinery29 has built...

IKEA’s Success as a Quirky, Fun Brand

We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly and caring and who always knows how to cheer you up. At least most of us would like to have that type of friend. If you don’t, no need to worry, because IKEA is a fun and...

Airbnb Uses Community Storytelling to Build a Global Brand

  Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from the passionate community who support the brand. For Airbnb, nothing could be truer. In the lodging industry, guests keep your business alive. Airbnb, however,...

How Apple’s Aspirational Storytelling Created Decades of Growth

Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs back at the helm, Apple reached into its past to reclaim what had originally made them so successful. This switch back to aspirational...

5 Top Free Stock Video Sites To Lean On

The pivot to video for brands and publishers has been occurring for a long period of time. It can be an expensive pivot, especially if you are looking for quality. Here we’ll be providing you with what we consider to be some of the top free stock video sites for you...

The 5 Best Free Stock Photo Sites To Have In Your Toolbox

Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small brand or agency, budgets are tight. And, if you are right in the middle, budgets are tight. We all need to create more impact with less, stretching every dollar.   With this in...

5 Reasons Advertising In A Digital Edition Makes Sense

The landscape of digital advertising is currently muddled. Many times, advertisers are unsure if they are receiving true engagement and making an impact with their marketing spend. Additionally, it seems that a story of advertising fraud or a major miscue pops up on a...

Tips For Growing Your Email Opt-In List

One of the most important measures of marketing success is the growth of an email subscriber list. But now, more than ever, list growth must happen “organically” – which means no list rentals, no website scraping and no purchased lists from trade associations or other...

7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing channels. Most marketers probably associate email marketing with business-to-consumer messaging. But if you are a...

Digital And (no longer Or) Print

I was excited to read the recent interview of Samir “Mr. Magazine” Husni in Media Update’s article entitled “Print vs Digital: A Q&A with Mr. Magazine Himself”. Why was I excited? Well, it hit on points that we at Nxtbook Media have consistently preached to...

The Email Savant Series: CTOR and Why It Matters

CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place an order, download a whitepaper, read your blog, watch your video, register for an event,...

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost opportunities to engage and convert? Both can prevent you from meeting your goals. While most people will say “I receive too many emails!” I...

Revisiting the Value of Digital Editions to Advertisers

Digital editions, they’ve been around for well over 15 years now and have played a major role in taking publications into the digital era. Unfortunately, many publishers have placed them in a box as a tool without value to advertisers. Here at Nxtbook Media, we work...

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...

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