Digital Magazines
One Good and One Bad Way to Generate Buzz Before LaunchA Good Idea: Last week magazine publisher Future received some attention for their strategy of building an audience for a new magazine...
Considering the Page View is Dying, It Looks Pretty GoodAnother day, another article about page views being dead. It’s a good read, and certainly points out some of the main tricks...
“The Atlantic Launches a Digital Weekly” Or “Proof a Magazine Does Not Mean a Website”About once a year the bloggers on this site find ourselves pulling out a tired, bowed, well-used soap box to declare the differences...
Modern B2B Publisher Sales RepsI saw this infographic and had to chuckle: in one cartoonish infographic, Knowledge Marketing captures what it means to be a business-to-business...
Incorporating Interactive, Reader-Generated ContentHaving an "Ask the Expert" page isn’t new, especially to highly technical or medical publications, such as ASGE Connection....
1105 Media’s Switch to Digital OnlyBill Mickey wrote a great article in Folio:’s blog last week covering 1105 Media’s switch to digital-only within its Education...
6 Ways Digital Rights Management (DRM) Works for PublishersUnderstanding Digital Rights Management (DRM) Not all content is created equally, and not all content gets distributed equally. Having...
Content [Marketing] is Still KingAlmost exactly one month ago I posted "Content Marketing Increased This Magazine Brand’s Traffic 154%". Now it seems...
Digital Ad Revenue is Up, But are You Really Still Charging for Clicks?In a report covered by iamb, the first quarter of 2013 has yielded nearly 16% more internet ad revenue over Q1 2012. You can read more...
Customer Showcase
Giving Life To A NewsletterDaVita is an Italian word for "giving life." It is also the name of our client who came to us saying they wanted to breathe...
Top 5 Digital Covers of 2011December is a time for looking back at the year and reviewing some of the best ideas that made it through. Earlier, we offered you...
Award Winning Opportunity for AssociationsAttention all nonprofits, associations and professional societies: from now through late October, you have the opportunity to enter...
Sole Sponsorships for Increased RevenueAdvertising and sponsorships in a digital edition is one of the primary ways our clients turn digital editions into a profitable venture....
Magazine Case Studies
Digital Ad Revenue is Up, But are You Really Still Charging for Clicks?In a report covered by iamb, the first quarter of 2013 has yielded nearly 16% more internet ad revenue over Q1 2012. You can read more...
Awards Abound for AAA LivingI love hearing about our clients winning awards. Just last week I was informed that our client AAA Living won an APEX Grand Award in...
5 Approaches to Great Digital Magazine CoversYou might not be calling to a bookstore newsstand passerby now that you’ve gone digital, but your magazine cover will still need...
5 Cases of Melt-Your-Face BrandingDigital marketing is a new and expanding element in any businesses’ playbook. And some of our clients are just doing it right. We’ve...
Webinars
What Comes After the Banner Ad Presentation Available"What Comes After the Banner Ad?: Why you’re doing digital wrong and how to do it right." Last week, Marcus Grimm demonstrated...
What Comes After the Banner Ad?Wednesday, April 24, 2013 – 2:00pm – Register Now Did you know?The average banner CTR is .1%?8% of Internet users do 85%...