A responsive design digital magazine platform comes with some obvious benefits to publishers and advertisers. At its most basic function, the responsive design platform Ubiquity allows publishers to publish once and syndicate to every device, eliminating the need to design a new layout for every mobile device. Meanwhile, advertisers enjoy the instant payoff of Cilck-Skip which delivers readers directly to their websites.
But as any publisher knows, the readers have to like it, or you’re sunk before you even begin. Fortunately, responsive design’s real purpose is solely to make the reading experience better. The platform in general is becoming more and more widely accepted across the web, and more specifically in digital publishing via Ubiquity. While there are many advantages, we’ve pulled out 5 reasons responsive design is a huge help for digital publication readers:
1. The content looks great no matter the device being used. It’s clearly readable without pinching, zooming, or squinting on any device, from an iPhone to desktop, and everything in between.
2. Finding specific points of interest is easy within the publication. Readers can browse by article titles in the table of contents, or by rolling their cursor across the top of the window to see the titles of each section.
3. Search for a specific phrase is intuitive with the handy search box, and every instance of the word will show up in search results, ensuring readers find the articles related to their key interest.
4. All of the content can be highlighted and copied to easily transfer selected text to other locations, so readers can quote your content in their own papers, discussions, and social channels.
5. Sharing a favorite article has never been easier: with a few clicks, articles can be sent by email or through your reader’s choice of social channels. There’s no need to worry if the article will be accessible or readable on your reader’s friend or colleague’s device. Responsive design means the content looks great on every device, every time.
The technology of responsive design is built to make the viewing experience better for readers everywhere. Though advertisers and publishers receive a direct benefit from switching to responsive design, readers might just get the most out of the deal.
See responsive design in action with Folio: magazine or a more technical piece, Contract Management magazine.
March 11th, 2014 by Joy Beachy