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Adding Interest for Your Next Annual Report

Caring about people might come naturally for the busy nurses of UNC Health Care. But caring about annual reports...

When Content Marketing is NOT the Answer

Of the many reasons marketers choose to embrace content marketing – lead generation, improved SEO, building credibility, and lead...

Financial Times Takes A Stand Against CPM

The Financial Times (FT) has long held the title as a publisher to watch: they understand digital to a...

The Personal Qualities of Apple's Mobile Devices

Apple is making a splash on the front pages of news sources with the announcement of their new products,...

Are You Part of the Mobile App Economy?

Originally posted by Steph Tiley of Nxtbook Media on LinkedIn. See original article here. Considering all that has changed...

Going Digital Isn't Just About Publications Anymore

There was an article recently posted to the University Business website that deserves the attention of every department within...

Why Valuing Creativity is Vital to Every Business

The word “creativity” is so overused in marketing and website content, it has become a “non-word,” or a word...

Adding and Selling Digital Only Content

As publishers move beyond offering a strict replication of their print product in the digital realm (also known as...

How to Find Content for Your Company Blog

While you won’t need to worry about robots – like this hamburger-flipping model –  taking over your job anytime...

The Digital Union: How to Reach Out to Your Stakeholders

Written by Michael Mand of Nxtbook Media’s European Office Trades Unions exist for a very specific purpose; to represent...

Checklist for a Compelling Positioning Statement

Second to your brand identity, your brand’s positioning statement is a big part of your foundation for all of...

Nxtbook Media Has Moved

Believe it or not, it has finally happened: Nxtbook Media has moved. It’s true! The digital magazines projects were...

The Magazine Diaries: 100 Stories of 100 Words

One of our favorite content strategists, Peter Houston, has started a project that seeks to tell the story of...

Why Early Stage Content Matters to the Buying Process

Tell me if this sounds right to you: A gentleman wants to buy a new laptop, and after searching...

10 Questions Asked a Digital Publisher

When going on a journey, you probably like to know where you’re going. You might print out directions or...

The Pillars of Your Content Marketing Plan

At the beginning of any content marketing plan meeting, there’s usually a sharp writer with some great ideas about...

Does Anyone Read PDFs?

As publishers, brand managers, marketers and content managers, we consider content integral to what we do. Whether it’s to...

Does Your Web Copy Cause an Early Bounce?

Did you know 55% of average website visitors spend fewer than 15 seconds on your website? (View stat source...

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