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5 Tips for Promoting Your Digital Publication

Picture this. You’ve poured yourself into writing great content, spent hours meticulously choosing the right images, and edited until...

Introducing the Lunch-N-Learn Culture Series

We love culture at Nxtbook. It shapes who we are, how we work, and the environment we experience everyday....

Thoughts on Flash From Our IT & Development Teams

Technology is constantly evolving and as a Technology and Communications Partner, Nxtbook Media is committed to staying on top...

Tips to Design the Next Sensational Digital Edition

There tends to be a visceral reaction to the word “sensational,” and often it’s not a positive one. The...

Me Design Pretty Never

Personally, as a designer, the very last thing I want to do is to make something look pretty. I...

3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all...

Online Communities as a Key Strategy for Associations and Brands

Online communities have moved from being a social strategy to a full business strategy as business leaders are starting...

Google's Update Doesn't Spell Doom

There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy...

7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as...

Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a...

Making The Decision About Native Advertising

Since the early days of digital content production, publishers have been challenged with balancing profitability and user experience. Traditional...

MIA Connections Makes a Huge Impact in Travel Industry

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. We’ve...

What You Can Learn from PepsiCo’s Super Bowl Strategy

Like us, you probably don’t have an extra $4.5 million dollars to blow on a Super Bowl ad this...

Follow the Money in Old and New Media Publishing

You know the adage, that if you want to know one’s motivations or interests, you should follow the money....

Content Marketing Goals for Marketers

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and...

A Brief Guide to Digital Edition Platforms

When deciding to publish a digital edition, companies are faced with a myriad of questions: Do I want my...

Making Responsive Design Their Own

In the eternal struggle between, “Should I have a website, or should I have a digital edition?” the experts...

The Fascination with Logo Design

If you were asked to define Nike’s brand, you might point to or describe their trademarked swoosh. Similarly, if...

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