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Making The Decision About Native Advertising

Since the early days of digital content production, publishers have been challenged with balancing profitability and user experience. Traditional...

MIA Connections Makes a Huge Impact in Travel Industry

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. We’ve...

What You Can Learn from PepsiCo’s Super Bowl Strategy

Like us, you probably don’t have an extra $4.5 million dollars to blow on a Super Bowl ad this...

Follow the Money in Old and New Media Publishing

You know the adage, that if you want to know one’s motivations or interests, you should follow the money....

Content Marketing Goals for Marketers

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and...

A Brief Guide to Digital Edition Platforms

When deciding to publish a digital edition, companies are faced with a myriad of questions: Do I want my...

Making Responsive Design Their Own

In the eternal struggle between, “Should I have a website, or should I have a digital edition?” the experts...

The Fascination with Logo Design

If you were asked to define Nike’s brand, you might point to or describe their trademarked swoosh. Similarly, if...

Is it SEO or SEM?

Being in the website-building business (among other things) we often get questions about how we’re building SEO into our...

Time Spent Ad Measurements: Finding Scarcity in Advertising

It seems appropriate that just days after the banner ad turns 20 that Ad World turns its attention to...

Learn From Industry Leaders with Folio:’s 100 Awards

With the 100 Awards, Folio: seeks to honor the most innovative and influential people in the magazine industry. Folio:...

Status Check: What's Going on with HTML5

In short: the battle continues between HTML5 and native apps. Why that’s relevant today is a longer discussion. The...

Starbucks Sells Brand Purpose (and Product) with Content

Content marketing is sometimes viewed as laying a trail of breadcrumbs for your target buyer. In the beginning, you’re...

New Research Paper on Native Digital Editions

Here’s a new read regarding the lack of spectacular success with digital editions on tablets by Jill Van Wyke...

Adding Interest for Your Next Annual Report

Caring about people might come naturally for the busy nurses of UNC Health Care. But caring about annual reports...

When Content Marketing is NOT the Answer

Synopsis Content marketing is not the answer to every problem, but it can be an effective tool in your...

Financial Times Takes A Stand Against CPM

The Financial Times (FT) has long held the title as a publisher to watch: they understand digital to a...

The Personal Qualities of Apple’s Mobile Devices

Apple is making a splash on the front pages of news sources with the announcement of their new products,...

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