Thoughts on Accessibility and the Importance of Global Accessibility Awareness Day

As I reflect on Global Accessibility Awareness Day (GAAD) that was recognized yesterday, I felt compelled to share some...

Developing Your Digital Publishing Audience

Audience development is your publication’s strategy for growing its readership and creating a loyal audience. However, audience development is...

Keeping Your Digital Publishing Audience Engaged

Engagement takes many forms — readers giving feedback or asking questions, users sharing content on social media, subscribers opening...

Elements of the Content Marketing Process for Digital Publishers

Creating great content is only half the battle — you’ve also got to market it. Effective marketing will help...

14 Stats That Show It’s Past Time for Brands to Ditch the PDF

We hear it all the time, “We care about customer experience but…” What follows is usually a justification for...

Nxtbook vs. Other Options

Want to elevate your branded content experiences? There are many options to choose from. Here’s a look at how...

Digital Gameday Programs are a Home Run for Teams and Fans Alike

With baseball season nearly upon us (at least in the Minors!), we wanted to share a quick post highlighting...

Three Ways Lead Magnets Could Be Hurting Your Brand – And How to Fix Them

Lead magnets are an essential part of many inbound marketing programs. Just more than half of marketers report using...


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