Category: Digital Publishing Strategy

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Print and Digital Living In Harmony

Print and Digital Living In Harmony

When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...
Why You Need to Spend Time on Time Spent

Why You Need to Spend Time on Time Spent

Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics that provide true and honest feedback, let’s use it as a competitive advantage. Something has been happening in digital media, and it’s not cool. We’ve been...
7 Common Myths About Digital Content

7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how...

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