MOST RECENT
Print and Digital Living In Harmony
When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...
Three Benefits Digital Publications Have Over Websites
This is a question I have been hearing a lot lately from our clients. Faced with a plethora of publishing options, limited budgets, and crunched timelines, a web portal or microsite might seem like the best way to go to present your content. There can be benefits to...
Why You Need to Spend Time on Time Spent
Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics that provide true and honest feedback, let’s use it as a competitive advantage. Something has been happening in digital media, and it’s...
4 Steps to Figuring Out ROI on Digital Content
Most of us are familiar with investments. If you have a portfolio, a 401(k), or even a savings account, you can consider yourself in some way, shape, or form an investor. The strategy: put money in and walk away with more money than you started with. As Kevin O’Leary...
7 Common Myths About Digital Content
The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how...BECOME A DIGITAL PUBLISHING PRO!
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