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Analyzing The Merits of Turning Print into Digital Edition Subscribers
As a quick note to start, let us say that we are not cutting down print in this article. Understanding trends in the publishing industry, we know that this medium continues to be a viable channel for sharing content with many audiences and a profitable venture for...
Revisiting the Value of Digital Editions to Advertisers
Digital editions, they’ve been around for well over 15 years now and have played a major role in taking publications into the digital era. Unfortunately, many publishers have placed them in a box as a tool without value to advertisers. Here at Nxtbook Media, we work...
Print and Digital Living In Harmony
When I think about digital publications and what it takes to create them, I often steer the conversation towards television advertising. Back in the day when television was becoming popular, the first paid TV ad ran on July 1st of 1941. It was given to Bulova watch as...
Three Benefits Digital Publications Have Over Websites
This is a question I have been hearing a lot lately from our clients. Faced with a plethora of publishing options, limited budgets, and crunched timelines, a web portal or microsite might seem like the best way to go to present your content. There can be benefits to...
Why You Need to Spend Time on Time Spent
Let’s take a new look at reader engagement and how we measure success. Instead of vilifying digital for metrics that provide true and honest feedback, let’s use it as a competitive advantage. Something has been happening in digital media, and it’s...BECOME A DIGITAL PUBLISHING PRO!
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