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Digital Publishing Strategy

What You Can Learn from PepsiCo’s Super Bowl Strategy

What You Can Learn from PepsiCo’s Super Bowl Strategy

Like us, you probably don’t have an extra $4.5 million dollars to blow on a Super Bowl ad this...

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Follow the Money in Old and New Media Publishing

Follow the Money in Old and New Media Publishing

You know the adage, that if you want to know one’s motivations or interests, you should follow the money....

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A Brief Guide to Digital Edition Platforms

A Brief Guide to Digital Edition Platforms

When deciding to publish a digital edition, companies are faced with a myriad of questions: Do I want my...

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Time Spent Ad Measurements: Finding Scarcity in Advertising

Time Spent Ad Measurements: Finding Scarcity in Advertising

It seems appropriate that just days after the banner ad turns 20 that Ad World turns its attention to...

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Are You Part of the Mobile App Economy?

Are You Part of the Mobile App Economy?

Originally posted by Steph Tiley of Nxtbook Media on LinkedIn. See original article here. Considering all that has changed...

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Going Digital Isn't Just About Publications Anymore

Going Digital Isn't Just About Publications Anymore

There was an article recently posted to the University Business website that deserves the attention of every department within...

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Adding and Selling Digital Only Content

Adding and Selling Digital Only Content

As publishers move beyond offering a strict replication of their print product in the digital realm (also known as...

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The Digital Union: How to Reach Out to Your Stakeholders

The Digital Union: How to Reach Out to Your Stakeholders

Written by Michael Mand of Nxtbook Media’s European Office Trades Unions exist for a very specific purpose; to represent...

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10 Questions Asked a Digital Publisher

10 Questions Asked a Digital Publisher

When going on a journey, you probably like to know where you’re going. You might print out directions or...

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Does Anyone Read PDFs?

Does Anyone Read PDFs?

As publishers, brand managers, marketers and content managers, we consider content integral to what we do. Whether it’s to...

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What Publishers Can Learn from the Financial Times' Videos

What Publishers Can Learn from the Financial Times' Videos

Video is one of the most engaging ways to get readers to dip their toes into your content: it’s...

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Mid-Year Review of Your Digital Magazine Resolutions

Mid-Year Review of Your Digital Magazine Resolutions

The trouble with New Year resolutions is that about this time, around the mid-year mark, people tend to lose...

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It's Probably Time to Figure Out Your Mobile Strategy

It's Probably Time to Figure Out Your Mobile Strategy

There are a lot of interesting graphs and insights in this article at the Atlantic, but for my money,...

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Making a Good First Impression for Your Digital Edition

Making a Good First Impression for Your Digital Edition

When publishers consider what it means to engage their readers, typically they’re talking about using rich media, video, animations,...

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A Monetization Strategy Worth Watching

A Monetization Strategy Worth Watching

A Mediabistro article, picked up by @BoSacks, highlighted Slate publisher’s new monetization method: Slate Premium (Full article here.) The...

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