Current State of Industry in 15 Quick Stats
Keeping a finger on the pulse of any digital industry is about as easy as herding cats, but knowing the available stats – and how they relate to your strategy – is a good start. CMO did a good job of compiling some compelling statistics of the digital industry today in their article “15 Mind-Blowing Stats About Digital Publishing.” I’ve pulled some of my favorites below:
“1. Twenty-six percent of consumers prefer the tablet version of a magazine over its print counterpart.
3. A wide range of digital content publishers are leveraging paid models as part of their overall growth strategies. For newspaper and magazine publishers, 95 percent have a paid subscription strategy and digital subscriptions are positively impacting revenue, attracting younger audiences, garnering valuable consumer data, and enhancing ad sales.
9. Digital content revenue will also increase from $275 million in 2012 to $1.4 billion in 2017.
13. Digital magazine subscriptions now outsell single issues three to one.
15. For most publishers, their mobile traffic ranges from 15 percent to as high as 60 percent.”
*There doesn’t seem to be any particular reason why all the stats I pulled are odd-numbered.
Check out this helpful article here, and see if you come to the same conclusion I do: the digital content market is growing rapidly, and more and more readers are engaging with it on multiple devices. Can you keep up with the trend?