Culture Archives • Nxtbook Media

Category: Culture

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Behind-the-Scenes of Meeting with Callie and Brittany

Behind-the-Scenes of Meeting with Callie and Brittany

Welcome back to The Nxt! When Nxtbook first moved it’s headquarters to the Urban Place complex back in 2007, we were the happy new residents of Building Nine, which is 8574 square feet. We had exactly three conference rooms, all in a row, that I referred to as “The...
Behind-the-Scenes of Dramatic Undertones

Behind-the-Scenes of Dramatic Undertones

Welcome back to The Nxt! Have you ever had the experience of trying to describe the noise your car is making to your mechanic and feeling like a complete moron in the process? I dread it: Me: “My car is making a weird noise.” Mechanic: “What kind of noise, m’am? And...
How To Thrive

How To Thrive

There’s plenty of talk in our society of health and wellness. As the years float by I’m becoming keenly aware of the nuances as my bones creak more than ever and my newly hired nutritionist exhorts me to eat “good fat.” Personally I’ve never met a fat I didn’t like or...
Behind-The-Scenes of Trike Racing with Jeremy

Behind-The-Scenes of Trike Racing with Jeremy

Welcome back to The Nxt! *Note: After this video was shot, the United Way decided not to host an official trike race for 2016. For the past nine years, Nxtbook has participated in the United Way Trike Race held in downtown Lancaster in May. The Trike Race is used to...
Marketing or Sales: Who Ranks?

Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time,...

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