Designing and publishing your white papers, proposals, and internal documents with our responsive publishing platforms help you deliver a curated, mobile-friendly, digital experience which will lead to client and prospect growth.
In the Financial Services industry trust and brand reputation are critically important to your company’s long-term growth strategy.
The financial industry is rife with competition and also somewhat plagued by issues of mistrust among clients. More than ever, consumers are doing their own research well ahead of reaching out to any advisors making converting new customers a challenge. And that makes each piece of collateral that your firm produces that much more critical when it comes to positioning your brand and gaining exposure in the industry.
In a mobile-first world, consumers have grown used to exceedingly slick social media platforms, smartphone applications, and dead-simple shopping experiences. Not only does your collateral need to stand out but the presentation and design of your collateral needs to stand out. In an overly commoditized industry, the medium truly is the message.
To some extent, larger financial services companies have gotten the hint, offering simplified mobile apps, responsive websites, and streamlined processes. Strangely enough, many are still using these apps and websites to deliver static, unresponsive PDF-based documents.
If you’re using static PDFs, for your annual reports, white papers, and newsletters, consumers may wonder if you’re out of the loop or not technically savvy. That can hurt your chances of landing a client who prefers texting to phone calls.
This is a blind spot for many companies and an opportunity for others to stand out as a leader in the financial industry. NxtBook Media can help you deliver a premium content experience that delights customers and prospects alike.
PageRaft allows you to create a fully responsive, interactive experience across all devices. With nxtbook, you can create digital content that replicates traditional print layouts. Both platforms provide insightful analytics for your engagement initiatives.
These insights go well beyond traditional PDF metrics (number of downloads). Instead, these tools help you better understand how your readers are engaging with your content and for how long.
To stand out in today’s financial services landscape you have to create extraordinary content but you also have to present it in an extraordinary way. Give your current and prospective clients a dynamic, engaging experience that drives results.
Responsive websites are pretty much standard fare for businesses today and they are very effective for some use cases. However, they are extremely limited in terms of being able to deliver information in a structured, narrative-like, format. There is no sense of completeness or having read-through a website, visitors browse a site but they don’t necessarily read it.
That’s why PageRaft is more effective than a responsive site. You can build a responsive experience that has a beginning, middle, and an end. Along the way you can add in elements like videos, audio clips, and animations to drive engagement and improve knowledge retention. And unlike a website you don’t need a programmer to build and update your collateral.
Nxtbook works with leading content creators from around the globe in order to create engaging curated experiences.
Consistently ranked in the top 10 best places to work in PA, and ranked nationally in the Top 101 Best and Brightest Companies.
Nxtbook Media has supported more than 100K projects... and counting.
Our top clients have been with us for an average of 7.5 years.
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