From Soup to Nuts
May 6, 2014
Sometimes an opportunity presents itself that allows your team to fire on all cylinders. This is a story about one of those times.
Nearly a year ago, we entered into discussions with a successful accounting firm nearing a quarter century of successful business. For a wide variety of reasons, the firm felt that they were ready for a brand relaunch. Such a large project would eventually have touchpoints throughout the organization. Everything from their logo, envelopes, website and more would be impacted and they were looking for Nxtbook to help with that.
We knew that to pull of the project appropriately would require enough brand research and analysis to get a firm grasp on where and how the firm was excelling. Only by thoroughly understanding them could we hope for a successful relaunch.
In the end, it’s a project we’re extremely proud of. We welcome you to visit the the website for the Walz Group here, and to enjoy the video about the process here.