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5 Reasons Advertising In A Digital Edition Makes Sense
The landscape of digital advertising is currently muddled. Many times, advertisers are unsure if they are receiving true engagement and making an impact with their marketing spend. Additionally, it seems that a story of advertising fraud or a major miscue pops up on a...
Why Is Time Engaged More Important Than Ever?
We all know the stats about how distracted our audiences are. They now, supposedly, have an attention span of fewer than eight seconds. A reader will spend, on average, only 37 seconds on an online article. Top websites aim for two minutes of engagement per visit....
From Mashable to Time: Making Sense of the Chaos
Mashable was sold for one-fifth of its perceived 2016 value, Vice and Buzzfeed announced they are going to miss revenue targets by around 20% and Oath, which holds Yahoo, AOL and Huffpost, has laid off more than 500 employees. If that wasn’t enough, Time...
Where Is the Digital Edition Market Heading?
The digital edition market continues to make turns, but is the product still a viable option for content creators? There was a time when page flipping digital editions were all the rage. I remember getting my first look at one of these content carriers while I was in...
An Ode to Adobe Flash
Most of you have probably seen the news from Adobe, but I still want to throw in my two cents. Adobe has finally put a date on the ‘Death of Flash’ that we’ve all heard so much about over the last couple of years. They will be supporting and...BECOME A DIGITAL PUBLISHING PRO!
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