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Tips For Growing Your Email Opt-In List

Tips For Growing Your Email Opt-In List

One of the most important measures of marketing success is the growth of an email subscriber list. But now,...

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7 Tips For Outstanding B2B Email Marketing

7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing...

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The Email Savant Series: CTOR and Why It Matters

The Email Savant Series: CTOR and Why It Matters

CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your...

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The Email Savant Series:  How Much Email Is Too Much?

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost...

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The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is...

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The Email Savant Series: 8 Tips to Optimize ROI Through Email List Management

The Email Savant Series: 8 Tips to Optimize ROI Through Email List Management

Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email...

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The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR

The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook...

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The Email Savant Series: Creating Relevant Email Content

The Email Savant Series: Creating Relevant Email Content

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The Email Savant Series: Creating Sticky Email Content

The Email Savant Series: Creating Sticky Email Content

  If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your...

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