Email Archives • Nxtbook Media

Category: Email

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Tips For Growing Your Email Opt-In List

Tips For Growing Your Email Opt-In List

One of the most important measures of marketing success is the growth of an email subscriber list. But now, more than ever, list growth must happen “organically” – which means no list rentals, no website scraping and no purchased lists from trade associations or other...
7 Tips For Outstanding B2B Email Marketing

7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing channels. Most marketers probably associate email marketing with business-to-consumer messaging. But if you are a...
The Email Savant Series: What is CTOR and Why Does It Matter?

The Email Savant Series: What is CTOR and Why Does It Matter?

CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place an order, download a whitepaper, read your blog, watch your video, register for an event,...
The Email Savant Series:  How Much Email Is Too Much?

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost opportunities to engage and convert? Both can prevent you from meeting your goals. While most people will say “I receive too many emails!” I...
The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...

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