Email

One of the most important measures of marketing success is the growth of an email subscriber list. But now,...

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing...

What is CTOR? CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why is...

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost...

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is...

Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email...

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook...

Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in...