Tips For Growing Your Email Opt-In List

One of the most important measures of marketing success is the growth of an email subscriber list. But now,...

7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing...

The Email Savant Series: CTOR and Why It Matters

What is CTOR? CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why is...

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost...

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is...

The Email Savant Series: 8 Tips to Optimize ROI Through Email List Management

Successful email marketing starts with the list. Here are eight tips to help maximize your return-on-investment for your email...

The Email Savant Series: 5 Simple Steps For Aligning Email with GDPR

There has been a great deal of media coverage lately about privacy, and who owns your personal data. Facebook...

The Email Savant Series: Creating Relevant Email Content

Year after year, email marketing continues to deliver a strong return on investment for marketers. According to eConsultancy in...


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