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Category: Email

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The Email Savant Series: Simplifying A/B Split Testing

The Email Savant Series: Simplifying A/B Split Testing

Are your email marketing messages returning the best results possible? Are you sure? The only way to know is to test – and do so repeatedly on an ongoing basis. There are two kinds of email marketing tests: A/B split tests and multivariate tests. A/B split tests...
The Email Savant Series: Tips for Creating Sticky Email Content

The Email Savant Series: Tips for Creating Sticky Email Content

  If you feel you’re doing everything right in executing your email marketing strategy, but your audiences aren’t reading your messages and taking your calls-to-action, then it’s time to look at your content. The term “sticky” has been used over the years to describe...
Three Email Metrics That Publishers Should Track

Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to. There are a lot of things competing for my attention on a daily basis.  My family, profession, and friends are among the most important.  Then comes menial household tasks,...

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