Where Do These People Shop??
Written by Nxtbook Media
Looks: we were one of the first people to suggest that there was too much money being spent on digital editions that would never provide publishers with a solid return on investment. But every time someone like Lucia Moses writes that, "The problem for publishers is that customized, enriched experience can add tens of thousands of dollars to the cost of developing each issue of a magazine," I want to scream.
Truth is we’ve done some seriously cool digital editions for a fraction of that money, and the most expensive one we’ve ever done was significantly less than ten thousand, let alone tens OF thousands of dollars. Ask your account manager for details.