When is a Blog Not a Blog?
Written by Marcus Grimm
Or – more to the point – should publishers be concerned about opening up the highways for two-way conversation.
It’s a fair question and the always quotable Scott Karp has posted a great article on the Great Comment Debate. While Scott (and us) tend to come down on the side that favors comments, he quotes some great reasons why publishers might wish to allow them:
Here’s what my Internet-fearing editors have failed to understand: I don’t want to talk to you; I want to talk at you. A column is not my attempt to engage in a conversation with you. I have more than enough people to converse with. And I don’t listen to them either. That sound on the phone, Mom, is me typing.
And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.
When we released our blog, we made the conscious decision to allow comments, but recognized that we’re here to sell stuff, and if comments got in the way of that, we’d maybe have to rethink our position. Fortunately, we haven’t had to. Comments have provided us with great insight and food for thought and we plan on continuing to offer this to our readers not just for their benefits, but for ours as well.