Today’s Reason to Stop Selling CPM’s
Written by Nxtbook Media
We’ve said it before: CPM’s aren’t the best way to sell or buy ads. It dilutes the value and ignore the effectiveness (or lack thereof) of marketing messages. This latest study supports that idea but with a new spin – offering that a large percentage of ad views aren’t even being "viewed."
Understand, we get it. We know it’s easier to sell big numbers, and as the publisher you don’t want to be responsible for the effectiveness of your advertisers’ campaigns. But if you were, just imagine how much more valuable you would be to them?