To App or Not To App • Nxtbook Media

To App or Not To App

Written by Joy Beachy

A great quote re: using apps or the mobile web:

“We have a simple rule: if we can do it in a browser, we use a browser,” Alex Schleifer, general manager of the media lab at SAY Media (which owns ReadWriteWeb) told me. “If we can’t, well, then we consider building an app. We’re look at cases where we need access to the camera or location services and for that we’re building native apps.”

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