The Numbers Just Keep Growing
Written by Nxtbook Media
Little more than a month after I wrote that mobile and tablet readership had passed 5% of total readership, we’re now past 5.5%. The bumps come mainly from Android, which has doubled to be over 1% of all readership, and the iPad, which is now 2.4%. And again, this is among readers of all Nxtbooks and not all publishers have chosen to make their content viewable on these devices. But they should, as some publishers who do so are now seeing as much as 50% mobile/tablet readership in some cases.