The Lie of Print Advertising... • Nxtbook Media

The Lie of Print Advertising…

Written by Nxtbook Media

Jeff Jarvis has a new book coming out, so it makes sense that he’s blogging about it. What’s great about this post, however, is how he explains that while the CPM model is dying, there are many great ways to survive. A lot of these, it seems, could be helped with digital magazines.