Sweeping the Digital Magazine Category
Written by Nxtbook Media
There were two winners in this year’s EXCEL Media Innovation Digital Magazine category. We are proud to say they are both Nxtbook Media clients.
Taken from Signature, The Magazine of Association Media & Publishing:
So what did these publishers and design companies do right to sweep this category? Well, among other things, these magazines focused on the end user experience. Digital-only content created a drive into the digital edition, coupled with engaging rich media which hooked readers into digging for more. Screen-smart fonts make the digital magazine easy to read while animation draws readers attention – even to ads!
One thing is clear: designing for the digital experience is a recognizable benefit which judges appreciate!