So Much for Sunday…
Written by Nxtbook Media
If you’re keeping score, we sent out last week’s newsletter on Sunday, due to the FOLIO Growth Summit and a curiosity as to whether open rates are truly better on Sundays.
At the end of this isolated experiment, we’ll say no. Open rates for our top newsletter in March were 38% and our Sunday issue were just a hair behind at 36%. Good enough to know that Sunday deliveries are far from a waste, but not good enough to warrant change.