So about this iPad thing….
Written by Nxtbook Media
On the second panel I sat on at PubExpo, I was joined by representatives from both Mag+ and Future Publishing, who had interesting things to say about app publishing. The first was from Mag+, who reported that paid subs for Popular Science were around 60,000. The second was from Future Publishing, which reported a combined 150k sold issues per month over 65 titles, for an average of 2,300 subs per title.
So, the take away is clear… while tablets are exploding, take-up is small enough that ROI has to be a major concern for you. We’ve priced the Nxtbook app low so that you can put your flag in the ground, without having to make it gold plated. Right now, that’s your best move.