Our Clients Are Smart About Lead Generation • Nxtbook Media

Our Clients Are Smart About Lead Generation

Written by Joy Beachy

When content isn’t “free,” or if the publisher wants to collect data from readers, digital forms are quick and easy ways to collect information prior to giving access to the content. This can be easily achieved through DRM (explained in depth here) or by adding a splash or gateway page.

Rather than explaining it all here, read about how NewBay works with publishers, like Sound & Video Contractor in this insightful article on Folio:’s blog: “5 Quick Tips for Setting Up A Basic Lead-Gen Operation.