On Cool Platforms and Digital Difference
Written by Nxtbook Media
There’s a nice read over at Forbes discussing how some publishers are opting for high end publishing experiences, something we’ve definitely seen a trend with now. (sidenote: Remember how in 2006 the mainstream media was ignoring digital editions? Now we’re being written up in Forbes. Who knew?) The article is a bit disjointed and somewhat suggests that the platform doesn’t matter nearly as much as distribution. While distribution IS critical, it’s a somewhat strange point to make in an article about reader experience. The more customized your reader experience, the more you do need to pay attention to technology. Not everyone can reach all platforms and the costs to do so vary widely, so tread lightly.