In the End, It All Comes Down to Sales. • Nxtbook Media

In the End, It All Comes Down to Sales.

Written by Nxtbook Media

The maker of the Irex – probably the 5th most hyped eReader after the Kindle, Nook, Que and Sony eReader – has filed for bankruptcy. Frankly, I’m not surprised. For an eReader to succeed, you need a ton of available content, which is why the Kindle is succeeding and everything else is kind of a big question mark right now. While the Irex had a more favorable distribution model for publishers, it didn’t have as popular of a store and that – coupled with a $399 pricepoint – spelled doom for the device.