I Hope You’re Pushing Whitepapers and Case Studies
Written by Joy Beachy
According to this report from DemandGen, buyers really like whitepapers and case studies. They spend a lot of time on them, share the content, and ultimately use it to make buying decisions. Incidentally, they make dynamite Nxtbooks and we have some great examples of optimized layouts which play well on mobile and tablet devices, where a surprisingly large percentage of users said they access such content. If your advertisers aren’t convinced of the power of this medium, use this data to get them off the fence.
And of course, I would be remiss if I didn’t mention that Nxtbook can help in this venture through writing, designing or optimizing your whitepaper and case study content. Ask your project manager for details.