How Apple’s Aspirational Storytelling Created Decades of Growth
Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs back at the helm, Apple reached into its past to reclaim what had originally made them so successful. This switch back to aspirational storytelling was no accident, the restored Apple brain trust fully knew the power … Continue reading How Apple’s Aspirational Storytelling Created Decades of Growth
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