Google Might Have Something You Should Look At • Nxtbook Media

Google Might Have Something You Should Look At

Written by Marcus Grimm

Historically speaking, we haven’t been big fans of publishers running AdSense on their site. Google places those ads there for pennies on the dollar, making it difficult for you to sell the space for a premium.

But as of now, Google is letting you charge what you want for those ad sales, allowing you to set your price inside Google’s simple platform.

Obviously, the window for this is small: If you’re good at selling ads, you’ve probably been on a more robust platform for years. But for those publishers who’ve developed some level of readership but can’t justify a higher end platform, this is a simple way to make the step into the Direct Sales space.

Click on the video to learn more.