Device Determines Behavior • Nxtbook Media

Device Determines Behavior

Written by Nxtbook Media

Of the many things we like to learn about, we like to see how people perform with content differently for the device their accessing it from. From an advertising perspective, do people buy more or less often from a smartphone?

According to Adobe, tablet consumers are purchasing about as much as PC users, and much more so than smartphone users. This makes sense to me, as while the smartphone audience is real, it makes sense that their engagement won’t be as strong. Good things to think about as you plan your strategies for your different audiences, as the same guy is a different guy when he or she is on a different device.