Designing for the Medium • Nxtbook Media

Designing for the Medium

Written by Nxtbook Media

One of the cooler trends we’ve seen in the past two years involves publishers designing for the digital magazine medium, focusing on products that fit the screen and can be enjoyed without the reader having to work to zoom or navigate the real estate.

Here’s a great example from 495 Communications. Because this Nxtbook was designed for digital-only, they used a landscape layout with larger fonts and added enhanced navigation controls. Though I’m not a huge fan of ad serving in most digital magazines, the ads are so closely tied to the content here (travel shoppers are always looking for deals) that I think it’s a natural fit in this publication.

Moreover, the ad-serving gives the publication a dynamic look. Well done!