Marketing Best Practices Archives • Page 4 of 9 • Nxtbook Media

Category: Marketing Best Practices

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The Pillars of Your Content Marketing Plan

At the beginning of any content marketing plan meeting, there’s usually a sharp writer with some great ideas about what whitepaper or case study should be used as the first big piece of content to be run up the flagpole. Usually, they’re right. Still, it’s called a...

Does Your Web Copy Cause an Early Bounce?

Did you know 55% of average website visitors spend fewer than 15 seconds on your website? (View stat source here.) The number is staggering, and partially due to the sheer flood of content available online, and partly due to the amount of the just bad content out...

What Comes After the Brand Audit

Recently, we talked about the Brand Audit and how savvy marketers can use them to find out who they are. It’s a vital step of the branding process but most people are eager for what comes next; implementing some of the key lessons learned from the Brand Audit into our...

As Always, It Depends

This week, I was editing an article about how to write good copy online. One of the lines suggested that good copy is “conversational” in tone. On the surface, this isn’t horrible advice. But it’s not always the best, either. In actuality, the...

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