Marketing Best Practices Archives • Page 3 of 4 • Nxtbook Media

Category: Marketing Best Practices


When Content Marketing is NOT the Answer

When Content Marketing is NOT the Answer

Of the many reasons marketers choose to embrace content marketing – lead generation, improved SEO, building credibility, and lead nurturing among them – one reason that should never make the list is “because everyone says I need to do it.” In fact, in many instances...

The Pillars of Your Content Marketing Plan

At the beginning of any content marketing plan meeting, there’s usually a sharp writer with some great ideas about what whitepaper or case study should be used as the first big piece of content to be run up the flagpole. Usually, they’re right. Still, it’s called a...


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