Marketing Best Practices Archives • Page 3 of 5 • Nxtbook Media

Category: Marketing Best Practices

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Content Marketing Goals for Marketers

Content Marketing Goals for Marketers

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and it’s poised to grow again as a powerful marketing tactic in 2015.  Many companies are buckling down and taking content seriously, appointing people to newly...
Is it SEO or SEM?

Is it SEO or SEM?

Being in the website-building business (among other things) we often get questions about how we’re building SEO into our sites. It makes sense: our clients want to be sure that once their new site is live, their target audience will be able to find them. The...
When Content Marketing is NOT the Answer

When Content Marketing is NOT the Answer

Of the many reasons marketers choose to embrace content marketing – lead generation, improved SEO, building credibility, and lead nurturing among them – one reason that should never make the list is “because everyone says I need to do it.” In fact, in many instances...

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