Marketing Best Practices Archives • Page 2 of 8 • Nxtbook Media

Category: Marketing Best Practices

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Content Marketing Goals for Marketers

Content Marketing Goals for Marketers

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and it’s poised to grow again as a powerful marketing tactic in 2015.  Many companies are buckling down and taking content seriously, appointing people to newly...
Is it SEO or SEM?

Is it SEO or SEM?

Being in the website-building business (among other things) we often get questions about how we’re building SEO into our sites. It makes sense: our clients want to be sure that once their new site is live, their target audience will be able to find them. The...
How to Distribute Your Content

How to Distribute Your Content

Recently, I had the opportunity to meet with a client to discuss their content marketing strategy. As the conversation moved from discussing goals, strategy and audience, we started talking about the end goal for all of this content: where would it go? For every...
When Content Marketing is NOT the Answer

When Content Marketing is NOT the Answer

Of the many reasons marketers choose to embrace content marketing – lead generation, improved SEO, building credibility, and lead nurturing among them – one reason that should never make the list is “because everyone says I need to do it.” In fact, in many instances...
What NOT to do on Social Media

What NOT to do on Social Media

The Internet is atwitter with the news that Facebook is cracking down on click-bait links, or links with provocative titles and text that excites people into clicking without providing any real information about what the reader is going to see. You may have seen...

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