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Marketing Best Practices

How to Find Content for Your Company Blog

How to Find Content for Your Company Blog

While you won’t need to worry about robots – like this hamburger-flipping model –  taking over your job anytime...

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Checklist for a Compelling Positioning Statement

Checklist for a Compelling Positioning Statement

Second to your brand identity, your brand’s positioning statement is a big part of your foundation for all of...

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Why Early Stage Content Matters to the Buying Process

Why Early Stage Content Matters to the Buying Process

Tell me if this sounds right to you: A gentleman wants to buy a new laptop, and after searching...

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The Pillars of Your Content Marketing Plan

The Pillars of Your Content Marketing Plan

At the beginning of any content marketing plan meeting, there’s usually a sharp writer with some great ideas about...

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Does Your Web Copy Cause an Early Bounce?

Does Your Web Copy Cause an Early Bounce?

Did you know 55% of average website visitors spend fewer than 15 seconds on your website? (View stat source...

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What Comes After the Brand Audit

What Comes After the Brand Audit

Recently, we talked about the Brand Audit and how savvy marketers can use them to find out who they...

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As Always, It Depends

As Always, It Depends

This week, I was editing an article about how to write good copy online. One of the lines suggested...

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Defining Social Media Success Recap

Defining Social Media Success Recap

Social media remains the buzzword of the times, acting as a holy grail resource for making your marketing dreams...

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A Check-Up From the Brand Up

A Check-Up From the Brand Up

Let’s face it: as marketers, we tend to find ourselves looking at what’s next. Be it our marketing calendar,...

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Reconsidering Growth Through Facebook's Super-Sized Lens

Reconsidering Growth Through Facebook's Super-Sized Lens

There’s a great article on AdAge that publishers and business owners utilizing Facebook as a tool for growth should...

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