Category: Marketing Best Practices

5 Top Free Stock Video Sites To Lean On

• Marketing Best Practices

The pivot to video for brands and publishers has been occurring for a long period of time. It can be an expensive pivot, especially if you are looking for quality. Here we’ll be providing you with what we consider to be some of the top free stock video sites for you...

The 5 Best Free Stock Photo Sites To Have In Your Toolbox

• Marketing Best Practices

Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small brand or agency, budgets are tight. And, if you are right in the middle, budgets are tight. We all need to create more impact with less, stretching every dollar.   With this in...

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

• Marketing Best Practices

Bud Light’s Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with the ads being mentioned nationwide as a creative and humorous success.  “Dilly Dilly” has become synonymous with the approval of an action,...

7 Website Mistakes too Painful to Ignore

• Marketing Best Practices

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website. People have become more savvy to using the...

Giving New Framework to Old Metrics

• Marketing Best Practices

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. There is a hazy sense of certain metrics being more important than others, such as downloads, shares, click-throughs and...

Making The Decision About Native Advertising

• Marketing Best Practices

Since the early days of digital content production, publishers have been challenged with balancing profitability and user experience. Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of...