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Marketing Best Practices

How to Effectively take Advantage of Interactive Content

How to Effectively take Advantage of Interactive Content

Technology is rapidly changing and we, as content creators, must figure out new ways to respond to this change...

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10 Proven Reasons to Invest in Adaptable Technology

10 Proven Reasons to Invest in Adaptable Technology

Over the past few decades, technology has come a long way. From 1,000 pound computers designed in the early...

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Nike’s History of Utilizing Motivational Strategy

Nike’s History of Utilizing Motivational Strategy

Rocky. Remember the Titans. The Blind Side. Rudy. Every fundamental feel-good movie starts with a character who beats the odds,...

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Warby Parker Becomes Massive Through Understanding The Market

Warby Parker Becomes Massive Through Understanding The Market

Creating a start-up business isn’t easy. In fact, it may be one of the most challenging tasks in today’s...

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Patagonia Brand Manifests Success Through Environmental Activism

Patagonia Brand Manifests Success Through Environmental Activism

Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration...

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IKEA’s Success as a Quirky, Fun Brand

IKEA’s Success as a Quirky, Fun Brand

We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly...

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Airbnb Uses Community Storytelling to Build a Global Brand

Airbnb Uses Community Storytelling to Build a Global Brand

Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from a passionate...

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How Apple’s Aspirational Storytelling Created Decades of Growth

How Apple’s Aspirational Storytelling Created Decades of Growth

Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs...

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5 Top Free Stock Video Sites To Lean On

5 Top Free Stock Video Sites To Lean On

The pivot to video for brands and publishers has been occurring for a long period of time. It can...

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The 5 Best Free Stock Photo Sites To Have In Your Toolbox

The 5 Best Free Stock Photo Sites To Have In Your Toolbox

Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small...

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Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off

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7 Website Mistakes too Painful to Ignore

7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as...

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Giving New Framework to Old Metrics

Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a...

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Making The Decision About Native Advertising

Making The Decision About Native Advertising

Since the early days of digital content production, publishers have been challenged with balancing profitability and user experience. Traditional...

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Content Marketing Goals for Marketers

Content Marketing Goals for Marketers

Content marketing grew by leaps and bounds in 2014, with over 93% of B2B marketers using content marketing, and...

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Is it SEO or SEM?

Is it SEO or SEM?

Being in the website-building business (among other things) we often get questions about how we’re building SEO into our...

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Starbucks Sells Brand Purpose (and Product) with Content

Starbucks Sells Brand Purpose (and Product) with Content

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When Content Marketing is NOT the Answer

When Content Marketing is NOT the Answer

Of the many reasons marketers choose to embrace content marketing – lead generation, improved SEO, building credibility, and lead...

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