Marketing Best Practices Archives • Nxtbook Media

Category: Marketing Best Practices

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IKEA’s Success as a Quirky, Fun Brand

IKEA’s Success as a Quirky, Fun Brand

We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly and caring and who always knows how to cheer you up. At least most of us would like to have that type of friend. If you don’t, no need to worry, because IKEA is a fun and...

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