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Airbnb Uses Community Storytelling to Build a Global Brand
Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from the passionate community who support the brand. For Airbnb, nothing could be truer. In the lodging industry, guests keep your business alive. Airbnb, however,...
How Apple’s Aspirational Brand Storytelling Created Decades of Growth
Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs back at the helm, Apple reached into its past to reclaim what had originally made them so successful. This switch back to aspirational...
5 Top Free Stock Video Sites To Lean On
The pivot to video for brands and publishers has been occurring for a long period of time. It can be an expensive pivot, especially if you are looking for quality. Here we’ll be providing you with what we consider to be some of the top free stock video sites for you...
The 5 Best Free Stock Photo Sites To Have In Your Toolbox
Let’s face it. If you are a big brand or agency, budgets are tight. If you are a small brand or agency, budgets are tight. And, if you are right in the middle, budgets are tight. We all need to create more impact with less, stretching every dollar. With this in...
Dilly Dilly? Why Bud Light’s Catch Phrase Has Yet To Pay Off
Bud Light’s Dilly Dilly campaign has been one of the most buzzworthy campaigns over the past few months, with the ads being mentioned nationwide as a creative and humorous success. “Dilly Dilly” has become synonymous with the approval of an action,...BECOME A DIGITAL PUBLISHING PRO!
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