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Warby Parker Becomes Massive Through Understanding The Market
Creating a start-up business isn’t easy. In fact, it may be one of the most challenging tasks in today’s over-saturated market, predominantly controlled by big businesses. That’s why when prescription glasses company, Warby Parker, hit their one-year sales...
Patagonia Brand Manifests Success Through Environmental Activism
Retail brands often concern themselves exclusively with low-cost manufacturing prices, affordable materials, and fast production rates with little consideration for the environmental impact their practices are having. However, the same cannot be said for the retail...
IKEA’s Success as a Quirky, Fun Brand
We all have that fun and quirky friend. You know, the friend who’s just the right amount of silly and caring and who always knows how to cheer you up. At least most of us would like to have that type of friend. If you don’t, no need to worry, because IKEA is a fun and...
Airbnb Uses Community Storytelling to Build a Global Brand
Sometimes, the best brand stories don’t come from brands at all. The best stories sometimes come from the passionate community who support the brand. For Airbnb, nothing could be truer. In the lodging industry, guests keep your business alive. Airbnb, however,...
How Apple’s Aspirational Storytelling Created Decades of Growth
Think Different. Remember Apple’s late-90’s rally cry as they began what would become a stellar comeback? With Steve Jobs back at the helm, Apple reached into its past to reclaim what had originally made them so successful. This switch back to aspirational...BECOME A DIGITAL PUBLISHING PRO!
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