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There tends to be a visceral reaction to the word “sensational,” and often it’s not a positive one. The...
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Personally, as a designer, the very last thing I want to do is to make something look pretty. I...
If you were asked to define Nike’s brand, you might point to or describe their trademarked swoosh. Similarly, if...
There is nothing as closely tied to your brand as your logo. You’ve worked hard with ad campaigns, PR...
