Category: Design Best Practices

Tips to Design the Next Sensational Digital Edition

• Design Best Practices

There tends to be a visceral reaction to the word “sensational,” and often it’s not a positive one. The word’s connection to “sensationalism” found in media brings the connotation down: stories about talking dogs, unconfirmed accounts, and inflammatory coverage leads...

Me Design Pretty Never

• Design Best Practices

Personally, as a designer, the very last thing I want to do is to make something look pretty. I think the urge was beat out of me my first year in college during a series of awkward and painful critiques in my design class. Up until that point, I thought that design...

The Fascination with Logo Design

• Design Best Practices

If you were asked to define Nike’s brand, you might point to or describe their trademarked swoosh. Similarly, if pressed to define McDonald’s brand, you might refer to the iconic golden arches. It’s the panda for WWF and of course the apple with a...

Learning from Netflix’s New Logo Design

• Design Best Practices

There is nothing as closely tied to your brand as your logo. You’ve worked hard with ad campaigns, PR techniques and branded T-shirts to associate your logo with your particular brand offerings. Your logo has seen you through changes in the industry, business...