Boosting the Brand Via Twitter…
Written by Nxtbook Media
Dan Blank has written a dynamite case study on how School Library Journal has used Twitter to build their brand (and their page views). Well worth the read:
If you can establish yourself on Twitter in smart ways, using it to further the goals of your brand, you might find some nice rewards for doing so. But of course, the best reward is knowing that you are helping your readers and industry – furthering THEIR goals.