Boo to You!
Written by Marcus Grimm
As we head into the Holiday weekend, it only makes sense to point out this adorable Halloween fun and recipe guide Pillsbury produced in NXTbook format. Downright adorable, in a kind of scary sort of way.
If you’re a publisher, you might like to see how making a NXTbook allows you to tap into the social internet. Since this book was released last week, Pillsbury has enjoyed thousands of reads because sites like this one, this one and this one are sharing the link, and here’s a user that’s saved the guide in their del.icio.us links.
The moral of the story? If you have great content and share the link, you’ll get more readers.