Mark Vogel, Author at Nxtbook Media
Tips For Growing Your Email Opt-In List

Tips For Growing Your Email Opt-In List

One of the most important measures of marketing success is the growth of an email subscriber list. But now, more than ever, list growth must happen “organically” – which means no list rentals, no website scraping and no purchased lists from trade associations or other...
7 Tips For Outstanding B2B Email Marketing

7 Tips For Outstanding B2B Email Marketing

According to the Data and Marketing Association, email marketing continues to provide the highest return-on-investment for all direct marketing channels. Most marketers probably associate email marketing with business-to-consumer messaging. But if you are a...
The Email Savant Series: CTOR and Why It Matters

The Email Savant Series: CTOR and Why It Matters

CTOR means “Click-to-Open Rate,” and it’s become an increasingly important metric for email marketers. Why? If you want your subscribers to take a specific call-to-action – place an order, download a whitepaper, read your blog, watch your video, register for an event,...
The Email Savant Series:  How Much Email Is Too Much?

The Email Savant Series: How Much Email Is Too Much?

What’s worse: over-mailing your list – which drives unsubscribes and disengagement – or under-mailing – which might mean lost opportunities to engage and convert? Both can prevent you from meeting your goals. While most people will say “I receive too many emails!” I...