Marcus Grimm, Author at Nxtbook Media

What Comes After the Brand Audit

Recently, we talked about the Brand Audit and how savvy marketers can use them to find out who they are. It’s a vital step of the branding process but most people are eager for what comes next; implementing some of the key lessons learned from the Brand Audit into our...

As Always, It Depends

This week, I was editing an article about how to write good copy online. One of the lines suggested that good copy is “conversational” in tone. On the surface, this isn’t horrible advice. But it’s not always the best, either. In actuality, the...

From Soup to Nuts

Sometimes an opportunity presents itself that allows your team to fire on all cylinders. This is a story about one of those times. Nearly a year ago, we entered into discussions with a successful accounting firm nearing a quarter century of successful business. For a...