Are You Using Your Digital Edition Tracking Data? • Nxtbook Media

Are You Using Your Digital Edition Tracking Data?

Written by Joy Beachy

I hope so. I mean, there’s a lot to learn there, from what your readers are clicking on to how they got to your digital edition in the first place. But that’s just the first layer. Truth be told, you can learn a lot more from your data.

The best case study right now in using analytics to drive strategy and content? Look no further than Netflix, who studies pretty much everything you do when you’re watching (and not watching) your movies. Click here to learn more about how their mining data to shape their future